Senior Growth Engineer
BloomNation builds the technology layer powering local florists across the country, from independent flower shops to premium white-label ecommerce sites. We help florists compete with large marketplaces by giving them world-class ecommerce tools, distribution, and visibility.
We’re looking for a Senior Growth Engineer, Organic Growth & SEO to own and scale organic traffic across our network of premium florist websites and the BloomNation marketplace.
This is not a content SEO role. This is a hands-on engineering role for someone who can find organic growth opportunities, present a plan, and then ship the code to make it happen.
You’ll work at the intersection of engineering, SEO/AEO/GEO, analytics, and product growth. You should be comfortable creating PRs, modifying production PHP, working with HTML/CSS/JS, and partnering with a strong engineering team when deeper platform changes are needed.
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What You'll Do
Own Organic Growth
Own organic traffic growth for BloomNation’s premium florist websites as your north-star KPI
Secondarily own organic traffic growth for the BloomNation marketplace
Focus on qualified organic traffic that drives real business outcomes, not vanity traffic
Identify, prioritize, and execute high-impact SEO/AEO/GEO initiatives
Present plans, explain tradeoffs, and then execute on them directly
Ship Technical SEO Improvements
Perform a full technical and strategic SEO audit of the BloomNation marketplace
Build and maintain a prioritized roadmap for technical SEO/AEO/GEO improvements
Write production code, primarily in PHP, HTML, CSS, and JavaScript
Create PRs and ship improvements directly
Improve crawlability, indexation, site architecture, internal linking, structured data, and page performance
Build scalable SEO systems across thousands of florist websites
Build SEO Products & Tooling
Design and build internal and customer-facing SEO/AEO/GEO tools for florists
Build florist-specific tools that give local business owners capabilities they would otherwise need paid SEO platforms, consultants, or agencies to access
Turn SEO insights into scalable product features
Identify opportunities to productize repeatable SEO/AEO/GEO wins across the platform
Own Tracking, Analytics & Attribution
Build and maintain tracking infrastructure using Google Analytics, Google Tag Manager, and related tools
Define what should be tracked, how it should be tracked, and how success should be measured
Create funnels and reporting that make organic performance clear and actionable
Ensure tracking is accurate, reliable, and useful for decision-making
Manage Search & Discovery Integrations
Work with Google Search Console, Google Business Profile, Bing Webmaster Tools, Apple Business, and other search/discovery platforms
Ensure our systems can monitor, update, and respond to changes across key search platforms
Use tools like Ahrefs, Semrush, and internal data to guide strategy and execution
What We're Looking For
Must Have
Strong technical SEO experience with a track record of improving organic traffic
Ability to write and ship production code
Comfortable working with: PHP, HTML, CSS, JavaScript
Strong understanding of how search engines crawl, index, and rank websites
Experience with site architecture, internal linking, structured data, and performance
Experience with Google Analytics and Google Tag Manager
Ability to define tracking requirements and build useful funnels/reports
Strong judgment around prioritization, impact, and effort
Ability to operate independently: identify problems, form hypotheses, present plans, execute, and iterate
Product-minded approach to SEO/AEO/GEO and growth
Nice to Have
Experience with marketplaces
Experience with multi-tenant platforms or large networks of websites
Experience scaling local SEO
Experience with Google Business Profile at scale
Experience with programmatic SEO
Experience building internal tools, marketer-facing tools, or SaaS features
Familiarity with Ahrefs, Semrush, or similar SEO platforms
Experience using AI tools like ChatGPT, Claude, Gemini, or similar tools to accelerate research and execution
You Might Be a Great Fit If
You have been the person who both found the SEO/AEO/GEO opportunity and shipped the fix.
Maybe you started as an engineer and became obsessed with organic growth. Or maybe you started in technical SEO and learned to code because waiting on engineering slowed you down.
Either way, you should enjoy owning the full loop: research, strategy, implementation, measurement, and iteration.
First 90 Days
In your first 90 days, you will:
Complete a full technical SEO audit of the BloomNation marketplace
Present a prioritized roadmap with expected impact, effort, and measurement plan
Ship the first set of technical SEO improvements through production PRs
Identify tracking gaps in Google Analytics, Google Tag Manager, and Google Search Console
Improve visibility into organic performance across premium sites and marketplace traffic
Propose at least one florist-facing SEO tool that could become a productized feature
Team & Structure
Reports to the Senior Director of AI & Software Engineering
Individual contributor role with no direct reports
Remote-first role with access to a strong engineering team
Highly autonomous position with direct impact on company growth
Why BloomNation
Your work will directly help thousands of local florists grow their businesses
You’ll build systems and tools, not just run SEO checklists
You’ll work on a rare SEO/AEO/GEO problem: scaling organic growth across a marketplace and a large network of premium local business websites
You’ll have access to modern SEO/AEO/GEO, analytics, and AI tools
You’ll work with a strong engineering organization that can support deeper platform changes
You’ll have meaningful ownership over one of the company’s most important growth channels
Requirements
Must be based in the United States
Must be able to work full-time, 40 hours per week
No visa sponsorship available
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