Senior Instructional Designer
About Us
dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. Since 2016, we’ve grown from an open source project into the leading analytics engineering platform, now used by over 90,000 teams every week, driving data transformations and AI use cases.
As of February 2025, we’ve surpassed $100 million in annual recurring revenue (ARR) and serve more than 5,400 dbt Platform customers, including AstraZeneca, Sky, Nasdaq, Volvo, JetBlue, and SafetyCulture.
We’re backed by top-tier investors including Andreessen Horowitz, Sequoia Capital, and Altimeter. At our core, we believe in empowering data practitioners:
Reliable, high-quality data is the fuel that propels AI-powered data engineering.
AI is changing data work, fast. dbt’s data control plane keeps data engineers ahead of that curve.
We empower engineers to deliver reliable, governed data faster, cheaper, and at scale.
dbt Labs is now synonymous with analytics engineering, defining the modern data stack and serving as the data control plane for enterprise teams around the world. And we’re just getting started.. We’re growing fast and building a team of passionate, curious people across the globe. Learn more about what makes us special by checking out our values.
As a Senior Instructional Designer at dbt Labs, you'll be at the heart of how our sales and go-to-market teams learn, grow, and perform. Reporting to the Director of Enablement, you'll be responsible for designing and building high-quality learning experiences that scale across a global, distributed workforce. The ideal candidate brings a strong foundation in adult learning principles, a sharp eye for content structure, and the ability to translate complex product and process knowledge into engaging, practical training.
You thrive at the intersection of creativity and rigor equally comfortable storyboarding an eLearning module and collaborating with a subject matter expert to nail the learning objectives. You're also skilled at picking up existing briefs, decks, and raw materials and transforming them into dynamic, polished learning experiences without needing to start from scratch.
In this role, you can expect to:
Design and develop a range of learning content including eLearning modules, instructor-led training, job aids, video scripts, and assessments
Take existing briefs, slide decks, and source materials and transform them into dynamic, engaging learning experiences that drive real behavior change
Partner with the enablement team to translate content and curriculum strategy into actionable, field-ready learning assets, bridging the gap between strategic vision and finished training materials
Partner closely with subject matter experts across sales, product marketing, and revenue operations to gather, structure, and validate content
Build courses in Articulate Rise, creating interactive, visually compelling modules optimized for a modern learner experience
Concept, script, and produce microvideos that deliver focused, bite-sized learning on key topics, from product walkthroughs to sales skill reinforcement
Apply instructional design frameworks (ADDIE, SAM, or similar) to ensure all programs are grounded in clear learning objectives and measurable outcomes
Build and manage content in our LMS, ensuring a seamless and intuitive learner experience
Create interactive and scenario-based learning experiences that reflect real selling situations our reps encounter in the field
Develop certification programs, quizzes, and knowledge checks to assess comprehension and reinforce key behaviors
Maintain and update existing content as products, messaging, and processes evolve
Collaborate with the broader enablement team to support live training sessions with well-designed materials, slide decks, and facilitation guides
Track content engagement and learning outcomes, using data to continuously improve program effectiveness
You are a good fit if you have:
5+ years of experience in instructional design, learning & development, or a related field — ideally in a B2B SaaS or tech environment
Demonstrated ability to take existing briefs, decks, and raw source material and craft them into engaging, high-quality learning content
Hands-on expertise building courses in Articulate Rise, with strong proficiency across the Articulate 360 suite
Experience concepting, scripting, and producing microvideos for learning — including recording, light editing, and optimizing for on-demand consumption
Experience building and managing content in a modern LMS platform, bonus points if it’s Thought Industries
Strong writing and storytelling skills — you can make even technical content clear, concise, and compelling
Familiarity with sales processes and go-to-market motions; experience supporting a sales enablement function is a plus
Ability to manage multiple projects simultaneously in a fast-moving environment
Experience working across time zones and designing for remote, hybrid, and in-person audiences
#LI-Remote
Compensation & Benefits:
Salary: We offer competitive compensation packages commensurate with experience, including salary, equity, and where applicable, performance-based pay. Our Talent Acquisition Team can answer questions around dbt Labs' total rewards during your interview process. In select locations (including Boston, Chicago, Denver, Los Angeles, Philadelphia, New York Metro, San Francisco, DC Metro, Seattle, Austin), an alternate range may apply, as specified below.
The typical starting salary range for this role is: $125,000 - $170,000 USD
The typical starting salary range for this role in the select locations listed is: $139,000 - $190,000 US
Equity Stake
Benefits - dbt Labs offers:
Unlimited vacation (and yes we use it!)
401k w/3% guaranteed contribution
Excellent healthcare
Paid Parental Leave
Wellness stipend
Home office stipend, and more!
*Equity or comparable benefits may be offered depending on the legal limitations
Our Hiring Process (All Video Interviews)
Interview with a Talent Acquisition Partner (30 Mins)
Interview with Hiring Manager (45 Mins)
Team Interviews with Cross Collaborators (2 rounds, 45 Mins each)
Final Presentation
dbt Labs is an equal opportunity employer, committed to building an inclusive team that welcomes diverse perspectives, backgrounds, and experiences. Even if your experience doesn’t perfectly align with the job description, we encourage you to apply—we value potential just as much as a perfect resume.
Want to learn more about our focus on Diversity, Equity and Inclusion at dbt Labs? Check out our DEI page.
dbt Labs reserves the right to amend or withdraw the posting at any time. For employees outside the United States, dbt Labs offers a competitive benefits package. RSUs or comparable benefits may be offered depending on the legal or country limitations.
Privacy Notice
Supplement to Privacy Notice - Californians
Supplement to Privacy Notice - EEA/UK