Senior Manager, Paid Media
Paid Media Strategy & Ownership
- Own global paid media strategy and execution across Google Ads (Search, Display, YouTube, Performance Max), LinkedIn Ads, Meta Ads, Microsoft Ads (Search), Reddit Ads.
- Review & listing platforms (Capterra)
- Develop full-funnel acquisition strategies aligned to pipeline and revenue targets.
- Allocate budget dynamically across channels, regions, and product lines to maximize ROI.
- Build scalable account structures that support segmentation by Product line, Buyer persona, Industry vertical, Account tier, Geographic region, Sales pipeline vs. ecommerce,
- Ensure strong integration with landing page strategy, CRO efforts, and marketing automation workflows.
- Lead a disciplined, ongoing test-and-learn program across: Ad creative, Messaging, Targeting strategies, Bidding models, Audience segmentation, Offer positioning
- Implement structured experimentation frameworks (hypothesis → test → analyze → scale).
- Drive improvements in: Cost per High-Value Leads / Opportunities, Pipeline contribution, ROAS, Customer acquisition cost
- Establish performance benchmarks and continuously raise the bar
- Conduct deep post-mortem analyses to uncover scaling opportunities
- Build and maintain robust reporting frameworks aligned to revenue impact.
- Partner with Marketing Operations and RevOps to ensure: Accurate tracking, Clean campaign attribution, Proper CRM and marketing automation integration
- Move beyond platform metrics to focus on: Pipeline, Revenue, Deal velocity, Customer quality
- Identify inefficiencies and proactively recommend structural improvements
- Translate data into clear executive-ready insights
- Integrate AI tools into daily workflows to increase speed and performance, including: Creative generation, Ad variation development, Audience analysis, Bid optimization insights, Competitive intelligence, Ongoing (automated) keyword research
- Evaluate emerging AI tools for paid media efficiency.
- Develop or collaborate on building lightweight internal tools, scripts, or automations to: Improve campaign setup speed, Enhance testing velocity, Surface performance insights faster.
- Champion a culture of intelligent automation and productivity.
- Partner closely with Product Marketing to translate technical value propositions into high-performing ad messaging, ensure alignment with product positioning and competitive differentiation and align campaigns to launches, vertical plays, and solution narratives
- Provide feedback loops to PMM on which messaging themes resonate most with technical buyers
- Collaborate with Content, Creative, and Web teams to improve landing page relevance and conversion rates
- Support Sales alignment by ensuring paid media efforts reflect ICP priorities and territory focus
- Directly manage or mentor paid media specialists (internal and/or agency)
- Drive team accountability to OKRs and take full ownership of KPI targets across paid media performance
- Coach team members on advanced optimization techniques
- Manage agency relationships where applicable
- Build a high-performance culture grounded in ownership, experimentation, and data discipline
- 7+ years of hands-on paid media experience, including enterprise B2B environments
- Deep expertise in: Google Ads (advanced structure, bidding, and scaling strategies), LinkedIn Ads (B2B segmentation, ABM alignment), Meta Ads (prospecting and retargeting strategies)
- Demonstrated track record of managing substantial budgets and delivering measurable pipeline and revenue impact
- Strong analytical skills with comfort navigating multi-touch attribution environments
- Experience marketing complex or technical products to sophisticated buyers
- Proven ability to design and execute structured testing frameworks
- High level of comfort leveraging AI tools in daily marketing workflows
- Strong communication skills with the ability to present insights to executive stakeholders
- Fluency in English
- People management experience
- Experience building automation scripts or lightweight internal tools
- Experience with ABM programs and intent data platforms
- Familiarity with B2B SaaS metrics and revenue operations alignment
- Experience working across global or multi-regional markets
- Next-Level Customer Focus -Customers first, always. We listen, protect, and go the extra mile— because their success is our mission.
- Excellence - We set high standards and take pride in delivering exceptional results. We celebrate wins, seek constant improvement, and address shortcomings professionally.
- Transparent Ownership - We celebrate our successes, own up to our mistakes, communicate openly, and face challenges head-on with a genuine commitment to doing the right thing.
- Winning with Clear Thinking - We value clarity, find straightforward solutions to complex problems, and make swift, effective decisions.
- Relentless Innovation - We continually seek better ways to serve our customers and stay ahead. We foster creative thinking, and we embrace new approaches.
- Industry-Leading Expertise - We take pride in our expertise and continuously seek to learn and share knowledge, striving to be the trusted experts our customers rely on.
- eXceptional Together - We believe in the power of collaboration and diverse perspectives. By valuing each other’s strengths, we achieve outcomes that surpass individual contributions.
- Competitive Health Benefits
- Continuous Learning and Development Opportunities
- Team-Oriented, Collaborative, and Innovative Work Environment
- Regular Company Town Halls to Keep You Informed
- Opportunities for Career Growth and Advancement