Senior Market Manager - National Internet 1:1 (East)

Description

Join our team and what we'll accomplish together

 

We're seeking a visionary strategist and execution leader to own all Internet Acquisition 1:1 campaign strategy and execution within the East region including email, SMS, push notifications and direct messaging channels. This is a temporary 12 month role providing strategic leadership during a critical growth phase. In this pivotal role, you'll evolve and elevate our National Internet personalization capabilities, developing sophisticated acquisition strategies that push the boundaries of what's possible in 1:1 marketing—delivering the right message to the right customer at the right time with precision.

 

You'll own the full quarterly initiative roadmap, serve as the central intake point for campaign concepts across the business, and lead the development of strategic targeting that set the standard for 1:1 excellence across the Internet portfolio. Your work will drive innovation while ensuring flawless execution and measurable performance improvements, while actively partnering with cross-functional teams and your counterpart in the West to continuously elevate regional performance. You'll have full autonomy to shape strategy, drive innovation, and build momentum—with clear collaboration and documentation to ensure continuity.

 

Reporting to the Manager, Internet Go-to-Market, we're looking for a creative problem-solver who excels at turning complex opportunities into practical solutions, drives buy-in across diverse stakeholders, and thrives on orchestrating complexity to deliver results.

 

Regional Acquisition Roadmap Ownership

 

Build, maintain, and socialize the full quarterly 1:1 initiative roadmap for Internet Acquisition within the East region

Apply clear prioritization criteria to align roadmap with quarterly acquisition targets

Secure buy-in and resourcing from Communications & Personalization teams to ensure reliable execution and deliver

Drive innovation in acquisition approaches and customer segment targeting

 

#LI_REMOTE

Long Description

Execution Leadership & Regional Marketing Manager Alignment

 

Drive execution of the approved roadmap by aligning priorities with National Internet Marketing Managers within your region

Establish clear execution sequencing and accountability to ensure timely delivery to achieve quarterly order targets

Support National Internet Marketing Managers with strategic guidance, data briefs, and creative direction to enable successful campaign deployment

Monitor execution progress, identify barriers, and take action to keep initiatives on track

 

Central Intake & Strategic Concept Development

 

Serve as the single intake point for new 1:1 campaign concepts from across the business and other business stakeholders

Triage incoming concepts to assess strategic fit, sizing, and prioritization

Support sizing and data sourcing for new campaign concepts

Define clear prioritization criteria and structure concepts into comprehensive, strategic proposals

Translate complex opportunities into practical, strategically sound campaign concepts

 

Campaign Strategy Development

 

Develop sophisticated acquisition campaign strategies that leverage advanced segmentation, behavioral triggers, and predictive analytics

Unlock scalable growth across the full regional Internet Acquisition 1:1 portfolio

Design test-and-learn strategies to validate hypotheses and identify opportunities for innovation before scaling

 

Data Brief & Creative Execution Leadership

 

Own the development of strategic data briefs for major strategic initiatives and flagship campaigns

Brief MarComm on creative strategy and provide feedback to ensure executions align with the campaign brief and deliver the right message to the right customer at the right time

Support National Internet Marketing Managers with data brief requirements for campaigns

Maximize 1:1 campaign coverage and personalization through strategic design

 

Portfolio Performance Reporting & Optimization

 

Own full regional Internet Acquisition 1:1 portfolio reporting—analyzing performance across all campaigns

Build comprehensive reporting on campaign performance and optimization impact

Drive continuous optimization across the entire portfolio using data and insights to improve key metrics: conversion rates, open rates, click-through rates, and customer acquisition efficiency

Identify what worked, what didn't, and develop actionable improvement plans

Surface learnings and best practices to elevate 1:1 capabilities across the team

 

Cross-Regional Best Practice Sharing

 

Actively partner with your counterpart in the West to share learnings, test results, and winning strategies

Collaborate to identify scalable approaches and accelerate performance improvement across both regions

Champion a culture of continuous learning and regional excellence

 

Qualifications

What you bring

 

5-7 years of marketing execution, campaign management, or go-to-market strategy experience in telecommunications or technology

Deep experience in 1:1 marketing strategies and customer journey management with a customer-first approach

Proven success in campaign portfolio management, cross-functional execution, and strategic roadmap development

Experience translating business briefs into fully executable campaign plans with data and creative components

Familiarity with data visualization tools (Tableau, Domo) and Google Suite (Slides, Sheets)

Strong understanding of Internet products, acquisition marketing, and customer segmentation

 

Skills

 

Campaign Strategy & Execution: Develop sophisticated campaign strategies that balance strategic sophistication with operational feasibility, delivering the right message to the right customer at the right time

Portfolio Ownership: Build, prioritize, and manage complex initiative roadmaps with clear accountability for delivery

Cross-Functional Orchestration: Effortlessly obtain buy-in and alignment from diverse stakeholders across Communications, Personalization, Strategy, and Operations teams

Execution Leadership: Drive accountability and progress among regional teams to deliver against quarterly roadmaps and targets

Strategic Problem-Solving: Turn complex business opportunities into practical, fully developed campaign concepts

Data-Driven Marketer: Leverage data and insights to continuously improve campaign effectiveness and drive performance optimization

Communication: Clearly articulate strategy, sizing, and recommendations to executives, teams, and stakeholders

 

What Sets You Apart

 

You balance strategic vision with hands-on execution excellence and a bias toward action

You're obsessed with portfolio performance and driven by measurable acquisition growth

You thrive in complexity and turn ambiguity into innovative solutions

You have a data-first mindset combined with creative thinking—you're passionate about optimization and metrics-driven improvement

You excel at cross-functional influence and creating alignment across teams with competing priorities

You're collaborative by nature and energized by sharing learnings to strengthen team performance

You take ownership of outcomes and drive continuous improvement through disciplined analysis and testing