Senior Marketing Measurement & Analytics Lead

About Tradeify
Tradeify is a high-growth retail proprietary trading firm scaling across paid media, SEO, lifecycle marketing, affiliate partnerships, social media, and new product lines. We are building a more advanced marketing measurement and analytics infrastructure that connects acquisition, attribution, customer behavior, payment events, and revenue reporting into a unified data ecosystem.

We are looking for a Senior Marketing Measurement & Analytics Lead to own and evolve our marketing analytics and measurement strategy across the full customer journey.

This role sits at the intersection of marketing analytics, growth strategy, marketing operations, attribution, and data product ownership.

The Opportunity
As the Senior Marketing Measurement & Analytics Lead, you will define how marketing and customer data is captured, structured, modeled, and reported across the organization.

You will work closely with marketing, product, engineering, data, and leadership teams to build a scalable measurement foundation that enables accurate decision-making across acquisition, retention, attribution, and revenue performance.

This role is ideal for someone who enjoys solving complex analytics problems, improving marketing attribution, partnering with technical teams, and transforming fragmented data into actionable business insights.

Key Responsibilities
Marketing Measurement & Attribution
Own the end-to-end marketing measurement strategy across paid media, SEO, lifecycle marketing, affiliate, social, website, and revenue analytics

Define and maintain attribution models including first-touch, last-touch, multi-touch, and blended attribution

Establish source-of-truth logic for key business metrics including:
Customer Acquisition Cost (CAC)

Return on Ad Spend (ROAS)

Customer Lifetime Value (LTV)

Funnel conversion rates

Retention metrics

Payback period

Channel performance and contribution

Identify gaps in tracking, reporting, attribution, and data quality

Partner with leadership to prioritize analytics initiatives based on business impact

Data & Analytics Infrastructure
Define analytics requirements across the marketing data lifecycle

Collaborate with data engineers and developers on:
Event tracking architecture

Attribution persistence

Identity resolution and customer stitching

Data ingestion pipelines

Reporting-ready data models

Revenue reconciliation

Validate datasets and reporting logic within BigQuery or similar cloud data warehouse environments

Ensure marketing and product data can be accurately joined across systems

Event Tracking & Marketing Operations
Own event taxonomy and tracking requirements across web, lifecycle, checkout, and product experiences

Partner with developers to ensure accurate implementation of:
Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Meta Pixel and Conversions API (CAPI)

Google Ads tracking

Hyros and attribution platforms

Intercom and customer engagement tools

Maintain UTM governance and campaign naming conventions

Ensure click IDs and attribution parameters are captured and persisted correctly

Dashboarding & Reporting
Build or oversee dashboards and reporting systems using:
Tableau

Looker Studio

Power BI

Similar BI and analytics platforms

Create reporting frameworks and executive KPI dashboards

Translate complex analytics findings into clear business insights and recommendations

Support weekly and monthly business reviews with actionable reporting narratives

Data Quality & Governance
Create QA processes for analytics implementation and reporting accuracy

Monitor tracking integrity and proactively identify anomalies or reporting discrepancies

Maintain analytics documentation and reporting standards

Ensure stakeholders understand limitations or directional nature of data when applicable

Required Qualifications
5+ years of experience in:
Marketing Analytics

Growth Analytics

Marketing Operations

Marketing Measurement

Business Intelligence

Data Analytics

Strong understanding of digital marketing measurement across paid, organic, affiliate, lifecycle, and web analytics channels

Experience working with BigQuery or similar cloud data warehouse technologies

Experience defining reporting-ready datasets, business logic, and KPI frameworks

Strong understanding of:
Attribution modeling

Identity resolution

Customer journey analytics

Funnel analysis

Marketing ROI measurement

Experience partnering with engineering, product, and data teams

Ability to write analytics requirements and translate business needs into technical specifications

Experience building dashboards and reporting systems in BI tools such as Tableau, Power BI, or Looker Studio

Strong communication and stakeholder management skills

Must overlap with North American working hours (ET preferred)

Preferred Qualifications
Experience with:
Hyros

Triple Whale

Northbeam

Segment

Mixpanel

Amplitude

RudderStack

dbt

Experience working with payment, subscription, ecommerce, or transaction-level data

Familiarity with experimentation frameworks, A/B testing, incrementality testing, or media mix modeling

Experience in fintech, trading, gaming, gambling-adjacent, or other performance-driven industries

Experience using AI-assisted tools for dashboard prototyping, QA automation, or analytics workflows

Why Join Tradeify
Join a fast-growing fintech and trading ecosystem

High-impact role with visibility across leadership, product, and marketing

Opportunity to shape the company’s long-term measurement and analytics foundation

Remote-first environment with strong ownership and autonomy

Work alongside a highly collaborative and fast-moving team