Senior Paid Media & Cold Email Specialist

Solvi Digital is a UK-based B2B digital marketing agency specialising in the industrial and manufacturing sectors. We help niche businesses generate consistent, high-quality leads through paid media and targeted outreach - and we do it properly.

We're growing and looking for a senior, self-sufficient specialist based in South Africa to own both our paid media delivery and cold email outreach operations across a portfolio of UK clients. This is a role for someone who brings genuine strategic thinking, not just execution - someone who can pick up a complex B2B brief quickly and get to work.

Tasks

Paid Media

Plan, build, and manage B2B lead generation campaigns across Google Ads, Meta, and LinkedIn for a portfolio of UK industrial and manufacturing clients

Own full campaign strategy — keyword research, audience targeting, ad copy, bid management, and ongoing optimisation

Build Meta funnels including Instant Form campaigns specifically optimised for lead quality over volume

Advise clients and internal team on the best campaign approach for any given budget — consulting, not just executing

Work closely with our in-house design team to brief landing page positioning and offer structure; you don't build pages but you know what good looks like

Set up automated lead notification workflows via Zapier or Make from form submissions to client

Produce clear, insight-led reports using Claude and other tools — data translated into strategy, not just numbers on a page

Manage a small number of LinkedIn Ads accounts alongside Meta

Monitor campaigns daily, identify problems fast, and act without being prompted

Cold Email

Own the full cold email infrastructure — domain purchasing, DNS configuration (SPF, DKIM, DMARC), mailbox warm-up, and ongoing deliverability health monitoring

Build and manage outreach campaigns end-to-end in Instantly — sequences, sending configuration, inbox rotation, and campaign logic

Develop value propositions, offers, and angles independently for each client campaign — understanding niche industrial B2B sectors without needing everything explained in detail

Write personalised, high-converting cold email copy that generates replies

Monitor reply rates, bounce rates, and deliverability metrics proactively and adjust accordingly

Manage lead list sourcing, segmentation, and targeting criteria per campaign

Test and iterate on messaging, offer framing, and targeting to continuously improve results

Requirements

Requirements

5+ years of hands-on paid media management experience — Google Ads is essential; Meta Ads and LinkedIn Ads required

Proven track record running B2B lead generation campaigns, specifically for the UK market

Some e-commerce campaign experience is a bonus, but B2B lead gen is the 90% focus

Solid cold email experience including full infrastructure setup and management — domain health, mailbox warm-up, deliverability monitoring

Hands-on experience using Instantly as an outreach platform (or comparable and willing to adapt fast)

Ability to independently develop cold email strategy: value propositions, offer angles, personalisation at scale, and list segmentation

Strong cold email copywriting skills — persuasive, relevant, tailored to niche audiences

Comfortable working with complex industrial and manufacturing clients; you pick up sector context quickly and don't need briefing on every concept

Experience building automated lead notification workflows using Zapier or Make

Confident using Claude or equivalent AI tools for reporting, analysis, and output

Excellent reporting skills — you tell a clear story with data and make strategic recommendations

Consultant mindset — you advise on the best approach given the brief and budget, not just execute instructions

Strong communicator, highly self-managed, and reliable in a remote setup

Based in South Africa

Benefits

Benefits

Fully remote role working with a specialist UK B2B agency

Direct access to the senior team - no management layers or bureaucracy

Varied client portfolio across industrial, manufacturing, and commercial sectors

Consistent, long-term engagement with room to grow as the agency grows

Flexible working with UK time zone alignment where needed

If you're a senior specialist who can genuinely own both paid media and cold email without hand-holding, we'd like to hear from you. Apply with a short note on your background, the platforms you use day-to-day, and a couple of examples of B2B campaigns you've run and what they delivered. We'd also like you to send a short video - nothing formal, just you talking through your experience, what you specialise in, and why you think you're a good fit for this role. We move quickly with the right candidate.