Senior Paid Social Manager

About the role
Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms. 
Own campaign builds, launches, QA, ongoing optimization, and budget pacing — start to finish
Implement data-driven optimizations across creative, audiences, structure, and bidding — with clear documentation of rationale
Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations
Write clear, compelling performance recaps and updates that translate data into business-relevant narratives
Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs
What we're looking for
3–5+ years of hands-on paid social experience, senior enough to operate with full independence
Expert-level Meta and TikTok platform fluency; YouTube and Pinterest a plus
Strong analytical instincts — you read performance, form a hypothesis, take action, and document what you learned
Detail-oriented with a track record of error-free execution across complex account structures and larger budgets
Proactive and autonomous — you surface issues before being asked and bring solutions alongside problems
Experience with measurement & attribution frameworks across the funnel (brand lift, sales lift, search lift, e-commerce) a plus.

Qualifications

Accounts are running cleanly — launched on time, structured correctly, budgets pacing accurately
Optimizations are consistent, thoughtful, and documented — the team can follow your logic
Clients feel informed and confident — you're proactively sharing updates, not just responding to requests
Performance recaps are clear and strategic, not just metrics exports
You're flagging strategic opportunities and risks without being asked