Senior Performance Marketing Manager - Remote

About Cambly
Cambly is a US-based edtech platform connecting learners with native English tutors via on-demand video. We are live in 180+ countries with strong growth across APAC, LATAM, and EMEA. You will join a small, high-ownership global marketing team and play a central role in shaping how we grow across our most important markets.

About the Role
We are looking for a Senior Performance Marketing Manager to lead performance marketing strategy and execution across multiple global markets. This is a senior individual contributor role that combines strategic thinking with hands-on campaign ownership — you will define channel priorities, manage multi-market budgets, drive creative testing, and build the systems and frameworks that scale our campaigns over time.
This role is for someone who is equally comfortable setting strategy and getting their hands dirty.

Key Responsibilities
Multi-Market Campaign Management
Own end-to-end execution of paid advertising campaigns across multiple international markets

Manage campaign setup, optimization, and reporting across Google, Meta, and local platforms

Balance promotional and evergreen campaigns to maintain growth while maximizing efficiency

Ensure high-quality execution through QA processes and proactive troubleshooting

Budget & Performance Management
Strategically allocate and monitor budgets across channels and markets

Analyze performance metrics and implement adjustments to optimize efficiency and hit business goals

Develop forecasting models and predictive tools for multi-market spend and ROI planning

Creative Strategy & Testing
Design and implement structured creative testing frameworks across messaging, formats, and audiences

Collaborate with internal and external teams to generate and iterate on high-performing creative assets

Apply learnings systematically to improve ongoing campaign performance

Operational Excellence
Build scalable processes, templates, dashboards, and playbooks to streamline campaign execution

Automate repetitive tasks and improve campaign setup workflows where possible

Establish quality control frameworks to reduce errors and improve consistency

Data-Driven Insights
Collect, synthesize, and analyze campaign data across platforms and markets

Provide actionable insights to leadership and cross-functional partners to inform strategy and optimization

Partner with data and finance teams to enhance reporting accuracy and insight quality

AI & Innovation
Leverage AI tools to optimize ad targeting, bid strategies, and budget allocation across markets

Use AI-driven analytics to identify trends, predict performance, and automate reporting

Implement AI-assisted creative testing workflows, including automated variant generation and messaging optimization

Explore automation to streamline repetitive tasks and cross-market reporting

Qualifications
Required
Proven experience managing paid advertising campaigns across multiple channels and international markets

Strong multi-market and cross-cultural marketing understanding, including platform-specific nuances

Advanced budgeting skills — allocation, pacing, and optimization across markets

Strong data analysis skills with the ability to translate complex data into clear, actionable insights

Experience with creative testing frameworks and continuous optimization

Process-oriented mindset with the ability to build scalable systems and playbooks

Excellent communication and stakeholder management skills

Ability to balance hands-on execution with strategic thinking and process improvement

Professional English proficiency

Nice to Have
Experience in edtech, consumer apps, or subscription businesses

Familiarity with attribution and analytics platforms (e.g. Appsflyer, Adjust, GA4, Looker)

Experience with AI tools applied to marketing automation or creative testing

Experience with local or regional ad platforms (Naver, Kakao, etc.)

What We’re Looking For
A self-starter who takes ownership and operates with high autonomy

Strategic thinker who is also comfortable doing the work

Detail-oriented, data-driven, and able to move fast without sacrificing quality

Collaborative, clear communicator who can influence across a global team

Resilient and resourceful in a lean, fast-paced environment

What Success Looks Like
Paid campaigns across assigned markets consistently meet or exceed performance KPIs

Budgets are allocated strategically, executed efficiently, and reported with accuracy

Campaign frameworks, playbooks, and templates are documented and scalable

Creative testing and automation are systematically improving baseline performance

You are recognized as a strategic thought partner by leadership and cross-functional teams