Senior Product Designer, B2C

We are looking for a Senior Product Designer to join our Consumer Products team and shape experiences that reach players directly - across web stores, loyalty programmes, and engagement surfaces that blur the line between commerce and gameplay. In this role, you will design for real people making real decisions: whether to spend, return, share, or stay. You will work at the intersection of consumer psychology, game mechanics, and product strategy, helping build experiences that feel as rewarding as the games they support.

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Responsibilities

Design end-to-end consumer experiences across web stores, player portals, loyalty systems, and engagement features

Translate player psychology, behavioural data, and business goals into intuitive, high-converting design solutions

Apply and evolve gamification mechanics — progression systems, rewards, streaks, social proof — to drive retention and engagement

Contribute to and evolve design principles, patterns, and system-level consistency across consumer-facing products

Requirements

8+ years of product design experience, with a focus on consumer-facing digital products

Deep understanding of B2C UX — how people browse, decide, and transact in digital environments

Strong knowledge of game mechanics, player psychology, and engagement design: you understand why players spend, grind, return, and churn

Experience with gamification patterns: progression systems, battle passes, daily rewards, leaderboards, social loops

Strong systems thinking and visual/interaction design craft

Comfortable working in data-driven environments — you use metrics and experimentation to validate design decisions

Strong communication and stakeholder collaboration skills

It Will Be a Plus If You

Are an active gamer or have a genuine passion for games and player culture

Have shipped B2C products in gaming, entertainment, or social platforms

Have experience designing online stores, subscription products, or loyalty/rewards programmes

Have experience with AI-assisted design workflows or are actively curious about them

About Xsolla
Xsolla is a global gaming commerce company that provides the business engine behind more than 2,000 game developers and publishers worldwide. Founded in 2005, Xsolla builds the payment, storefront, and monetization infrastructure that lets game developers sell directly to players — at global scale, across 200+ countries, in 20+ languages, and through 1,000+ payment methods. Partners include Roblox, Ubisoft, Epic Games, and Rockstar Games. Xsolla's core value proposition is helping developers bypass high platform fees by owning the direct relationship with their players.

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