Senior Product Manager, Salesforce and Digital platforms
BUILD lending technology with the best developers, AI engineers, and mortgage experts in the country. Work on a modern tech stack and a development framework designed to unlock your full potential and accelerate your career.
Why join us
- Hypergrowth: Deloitte Fast 50 — 3 years in a row
- Tech community credibility: TechTO Canadian Rocketship 2025*
- Industry leadership: CLA Lending Company of the Year — 4 consecutive years
- Talent magnet: CMP Top Mortgage Employer 2025
- Trusted technology: powering major financial institutions across Canada
- An entrepreneurial culture built on trust, speed, uncomfortable ambition, being stronger together, and a relentless obsession with our clients.
WHO ARE YOU
- Own the Salesforce product roadmap from discovery through delivery, adoption, and iteration.
- Translate requirements from sales, mortgage advisory, marketing, and operations into user stories, epics, and acceptance criteria your developer can build from immediately.
- Manage the backlog and sprint cycles in close partnership with our Senior Salesforce Developers and engineering teams.
- Drive user adoption and change management: people should want to use the tools you build.
- Define and track KPIs for each feature; use data to continuously improve the platform.
- Stay ahead of Salesforce's annual releases, evaluating new capabilities.
- Flex to adjacent platforms: customer portals, partner tools, or other user-facing SaaS, applying the same product discipline regardless of the underlying stack.
- Partner with UX and design to ensure a coherent experience across every user touchpoint.
- Bring a platform-agnostic mindset: the goal is always the best outcome for users, not loyalty to any one tool.
- Run competitive analysis and market research to keep our platform strategy sharp and ahead of the curve.
- Gather and synthesize user feedback through interviews, surveys, and usage analytics to make evidence-based decisions.
- Communicate clearly and with conviction to stakeholders at all levels: from ops leads to the executive team.
- Actively use AI tools (Cursor, Claude, Figma AI, etc.) to accelerate research, writing, analysis, and prototyping. Every day, not occasionally.
- Model what high-leverage AI usage looks like and help your colleagues level up alongside you.
- Evaluate Salesforce's native AI capabilities (Einstein, Agentforce) as part of your platform roadmap: know when to build vs. buy vs. enable.
- 5-7+ years in product management, with at least 2 years directly owning a Salesforce environment.
- Solid working knowledge of Salesforce's core clouds: Sales Cloud and Experience Cloud at minimum.
- Enough platform fluency to hold a conversation with a Senior Salesforce Developer: you don't write Apex, but you deeply understand what it takes to build what you're asking for.
- Strong analytical instincts: you use data to frame problems, prioritize features, and measure outcomes.
- Excellent communicator who translates naturally between business stakeholders and technical teams.
- Proven, active fluency with AI tools in your professional work.
- Salesforce certifications: Administrator, Platform App Builder, Sales Cloud Consultant, or Service Cloud Consultant.
- Familiarity with Salesforce integration patterns.
- Experience managing non-Salesforce platforms.
- Background in fintech, mortgage, or lending.
- Exposure to UX research methods and user journey mapping.
- You've never directly owned a Salesforce roadmap. Being adjacent doesn't count: we need someone who has done this.
- You can't hold a technical conversation with a senior developer. You don't build, but you need to understand what you're asking others to build.
- You think AI tools are a trend to watch rather than a lever to pull. We expect active, productive usage, not awareness.
- You need a fully defined problem to get started. The best people here create the structure, they don't wait for it.
- You're looking for a slow, consensus-driven environment. Uncomfortable ambition is one of our values, and we mean it.
- Recruiter Screen – 30 minutes
- Discovery Call with Director of Product – 30 minutes
- Take-home Assignment followed by Presentation and Q&A – 60 minutes
- Final Stakeholder Interview – 45 minutes
- Criminal Record and Reference Checks + Offer
- The A-Team: Work alongside high-performing talent in product, tech, and the mortgage industry.
- Accelerated Growth: The slope of your learning curve here will be vertical. You will touch more production systems in one year than you would in five years elsewhere.
- Top-Tier Coverage: Premium benefits plan fully paid by nesto, including comprehensive insurance and unlimited access to telemedicine and mental health services for you and your family.
- Rest & Recharge: 4 weeks of vacation to ensure you stay at peak performance.
- Best-in-Class Tools: Everything you need to execute without friction, including the AI tools that make you faster.
- Working Framework: The environment that makes you productive and enables real teamwork.
Diversity and Inclusion