Senior Product Marketing Manager - Sales Enablement
Life at Plume
At Plume, we believe that technology isn't about moving faster, it's about making life’s moments better. Which is why we’ve built the world's first, and only, open and hardware-independent service delivery platform for smart homes, small businesses, enterprises, and beyond. Our SaaS platform uses WiFi, advanced AI, and machine learning to create the future of connected spaces—and human experiences—at massive scale.
We now deliver services to over 60 million locations globally and have managed over 3 billion devices on our platform. We’re expanding rapidly, pioneering a new category, and we achieved our Series F funding in just four years. Our customers include many of the world's largest Internet Service Providers (ISPs) who look to Plume to help them evolve their smart home offerings while gleaning insights from their own data.
With a bias for action and a love for being trailblazers, the team at Plume embodies a combination of relentless curiosity and imaginative innovation. We challenge ourselves to think in ways that other companies don't, work to do what should be done (rather than what can), and if we can’t do it exceptionally well, we don’t do it. It’s how we've assembled a team of world-class builders, thinkers, and doers. And it’s how we’re reinventing what’s possible every day.
Role Overview:
Plume is seeking a Product Marketing Manager focused on Sales Enablement to lead the strategy and execution of enablement programs that empower our global go-to-market teams. In this role, you will ensure that sales teams, solution architects, partner teams, and customer-facing organizations have the messaging, training, and tools needed to communicate Plume’s value and win with customers. You will work closely with Product Management, Sales Leadership, Marketing, Customer Success, and Partner teams to translate product innovations into clear messaging, effective enablement assets, and scalable training initiatives. This role is ideal for someone who thrives in fast-moving startup environments, understands how to support both business and technical sales audiences, and has experience selling into large telecommunications providers or ISPs.
Responsibilities:
Own Sales Enablement Strategy
Define and manage Plume’s sales enablement framework and processes
Ensure sales teams globally understand:
What’s new?
Why it matters to customers?
How to position Plume effectively?
Drive enablement for major launches, product updates, and strategic initiatives
Partner with Sales Leadership to align enablement with pipeline and revenue goals.
Drive adoption of key assets needed across customer engagement process
Develop Sales Content and Messaging Guidance
Create or collaborate with peers on the core materials that help sellers communicate value, including:
Sales talking points and pitch decks
One-pagers and executive briefs
FAQs and objection handling
Competitive positioning and battlecards
Product messaging and positioning
Deliver Global Training Programs
Design and deliver enablement across multiple channels:
Live training sessions and workshops
Sales kickoff and regional meetings
On-demand video and recorded briefings
Internal newsletters and targeted product marketing updates
Partner and channel enablement programs
Partner Enablement
Support Plume’s channel partners, service providers, and ODM partners by delivering:
Partner sales kits and enablement assets
Partner training sessions and webinars
Joint go-to-market enablement materials
Measure & Improve Enablement Impact
Gather feedback from sales teams, partners, and customer-facing teams
Track adoption and usage of enablement assets
Identify best practices from top-performing sellers
Continuously improve messaging, assets, and enablement programs
Qualifications:
-
5+ years of experience in product marketing, sales enablement, or solutions marketing
Experience working at a startup or growth-stage software / IT company
Experience with SaaS platforms or cloud-based services
Experience supporting sales teams selling into telecommunications providers, ISPs, or large enterprise technology buyers
Proven ability to translate technical capabilities into clear customer value
Experience creating sales enablement assets, partner kits, and training programs
Strong cross-functional collaboration skills
Excellent written and verbal communication skills
Preferred
Familiarity with broadband technologies, networking, WiFi, or telecom ecosystems
Experience enabling sales engineers or technical pre-sales teams
Experience supporting channel partners, OEMs, or ODM partners
Experience supporting global go-to-market teams
Experience in work-from-home first organizations
Working Model
US-based
Travel as needed for sales meetings, partner events, or company gatherings (<20%).
About Plume
As the creator of the only open, hardware-independent, cloud-controlled experience platform for ISPs and their subscribers, Plume partners with over 400 ISP customers, including some of the world’s largest such as Comcast, Charter, Liberty Global, and J:COM.
Using OpenSync, the most widely supported open-source, silicon-to-cloud framework for smart spaces, Plume’s software-defined network allows ISPs to decouple their service offerings from hardware and rapidly curate and deliver new services over a multi-vendor, open-platform architecture.
Plume is an equal opportunity workplace that maintains a continuing policy of nondiscrimination in all employment practices and decisions, ensuring equal employment opportunities for all qualified individuals without regard to race, color, creed, religion, sex, national origin, age, physical or mental disability, sexual orientation, gender identity, marital status, pregnancy, childbirth or related individual conditions, medical conditions (as defined by state law), military or veteran status, or any other characteristic protected by federal, state or local law.