Senior Product Marketing Specialist (B2B SaaS)

This is a remote position.

We are seeking a Product Marketing Specialist to drive positioning, messaging, and demand generation across Embrace and its portfolio of B2B SaaS companies.

This role will focus on translating product capabilities into compelling narratives, building strong market presence, and driving consistent lead generation through high-impact channels, including LinkedIn and other digital platforms.

The ideal candidate combines product marketing thinking with strong execution in demand generation and social channels.

Key Responsibilities

Product Marketing & Positioning

• Develop and refine value propositions, messaging, and positioning for Embrace and portfolio companies
  

  Translate product features into clear customer benefits, use cases, and differentiated narratives
  

  Create and maintain core messaging frameworks, pitch decks, and sales enablement materials
  

  Build thought leadership content, case studies, and customer success stories
  

• Plan and execute lead generation programs across channels to drive a qualified pipeline
  

  Own and improve key funnel metrics: lead quality, conversion rates, and campaign performance
  

  Partner with sales teams to align on target segments, messaging, and MQL definitions
  

  Support campaign execution across inbound and outbound initiatives
  

• Own and scale Social Media Strategy for Embrace and portfolio brands (organic + paid)
  

  Build and manage content calendars tailored to target audiences and industries
  

  Drive engagement through thought leadership, founder/leadership branding, and campaign-driven content
  

  Experiment with and optimize other relevant channels (email, communities, forums, etc.)
  

• Design and execute integrated marketing campaigns across multiple channels
  

  Collaborate with content and design teams to produce high-quality marketing assets
  

  Develop landing pages, email workflows, and campaign journeys to improve conversions
  

• Track campaign performance across channels using tools like Google Analytics, HubSpot, or Salesforce
  

  Monitor KPIs such as leads, engagement, conversion rates, and ROI
  

  Use data to continuously optimize messaging, campaigns, and channel effectiveness
  

• Work closely with sales, product, and leadership teams across portfolio companies
  

  Enable internal teams with messaging, campaign templates, and best practices
  

  Ensure consistency in brand and communication across all marketing efforts