Senior Regional Admissions Counselor

High Point University Senior Regional Admissions Counselor serves as a key member of the Undergraduate Admissions team in a remote capacity, responsible for developing and executing a strategic recruitment plan within an assigned geographic territory. This role focuses on identifying, engaging, and enrolling academically qualified students while representing the university’s mission and value.

This position requires a high level of autonomy, relationship-building, and data-informed decision making to effectively manage a remote recruitment territory. The counselor will serve as the primary ambassador for the institution within their region, cultivating strong partnerships with students, families, and school counselors.

Candidates must reside within Atlanta, Georgia.QUALIFICATIONS:
Education
Bachelor’s degree required

Location Requirement
The candidate must reside within the designated territory: Atlanta, GA

Experience and Training
3–5 years of experience in college admissions, recruitment, or a related field 
Experience in sales, counseling, or customer engagement strongly preferred 
Valid driver license with good driving record; must be insurable

Knowledge, Skills and Abilities
Exceptional interpersonal and relationship-building skills 
Strong written and verbal communication abilities 
Ability to work independently in a remote environment while managing competing priorities 
Ability and willingness to travel extensively
Strategic thinking and data-driven decision-making skills 
High level of organization and attention to detail 
Proficiency in CRM systems and Microsoft Office Suite 
Ability to maintain confidentiality and exercise sound judgment 
Experience in counseling, sales or customer service with an entrepreneurial spirit is preferred

ESSENTIAL FUNCTIONS:  
Territory Management & Strategy:
Develops and executes a comprehensive, data-driven recruitment strategy for the assigned region 
Establishes and monitors goals related to inquiries, applications, campus visits, admits, and enrollments 
Analyzes territory performance and adjust strategies to meet enrollment objectives 
Student Recruitment & Engagement
Builds meaningful relationships with prospective students and families through in person and virtual interactions 
Clearly articulates the value of the university experience across all stages of the admissions funnel 
Provides personalized guidance to prospective students throughout the admissions process 
Ensures timely follow-up and consistent communication with all stakeholders 
Partnerships
Establishes and maintains strong relationships with high school and independent counselors 
Identifies and prioritizes key schools and organizations to maximize recruitment impact 
Coordinates counselor engagement opportunities, including campus visits and events 
Application Management
Evaluates applications and render admissions decisions in partnership with university leadership 
Ensures alignment with institutional standards and enrollment goals 
Travel & Events
Travels extensively within the assigned region to attend college fairs, high school visits, recruitment events, and more. Approximately 6–10 weeks in fall and 3–4 weeks in spring, and travel as needed in the summer for territory events and programs
Represents the university at on-campus events 
Participates in travel to campus for training and collaboration, approximately 5-7 times per year
Operations & CRM Management
Utilizes CRM systems to manage communications, track engagement, and maintain accurate records 
Team Collaboration
Contributes to broader admissions initiatives, including active participation in committee work and cross-functional support 
Fosters a collaborative and professional team environment 
Night and weekend work is required.

ACCOUNTABILITY:
This role directly contributes to the university’s enrollment goals by driving recruitment efforts, enhancing brand presence in the assigned region, and ensuring a high-quality prospective student experience.

For more information regarding this position, please contact Cecelia Granzin, Associate Director of Regional Admissions at cgranzin@highpoint.edu