Senior Vice President, Marketing

Ministry Brands is looking for an Senior Vice President, Marketing to join our growing team! 

Who We Are 

Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good.    

Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual’s unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential.   

The following locations in the Southeast region are approved remote working locations for this role: Georgia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, and Florida. 

What You'll Do 

The SVP of Marketing will lead the company’s marketing strategy and execution, driving growth across brand, product marketing, demand generation, and customer lifecycle programs. 

Reporting to the Chief Revenue Officer and serving on the Senior Leadership Team, this role partners closely with Sales, Product, and Revenue Operations to build a scalable marketing engine that drives pipeline, revenue growth, and market leadership. 

This leader will oversee Brand, Product Marketing, Demand Generation, Growth Marketing, and Customer Marketing. 

Revenue and Go-to-Market Strategy 

Own marketing’s contribution to pipeline, bookings, and revenue growth 

Partner with Sales and Revenue Operations to improve funnel performance, segmentation strategy, and market coverage 

Align marketing initiatives with company growth priorities and revenue targets 

Establish performance metrics, dashboards, and reporting frameworks that track marketing ROI and revenue contribution 

Use advanced analytics and AI-enabled insights to improve targeting, forecasting, and campaign performance 

Market Positioning and Product Marketing 

Define market positioning, messaging, and competitive differentiation across the company’s product portfolio 

Lead segmentation, persona strategy, and competitive intelligence 

Partner with Product leadership to develop go-to-market strategies for new products and major releases 

Equip the sales organization with clear narratives, enablement materials, and launch programs 

Use customer data and AI-driven insights to refine positioning, segmentation, and lifecycle engagement 

Demand Generation and Growth 

Build and scale integrated demand generation programs across digital, events, content, and partner channels 

Drive pipeline growth through performance marketing, inbound demand, and account-based initiatives 

Develop lifecycle marketing strategies that increase acquisition, conversion, expansion, and retention 

Implement experimentation and optimization programs across campaigns, channels, and conversion flows 

Leverage AI-enabled tools to improve campaign performance, personalization, and marketing productivity 

Digital Growth and Customer Experience 

Own the strategy for digital acquisition and web-driven revenue growth 

Partner with Product and Engineering to optimize the digital buying journey, including onboarding and conversion 

Improve customer lifecycle engagement through targeted campaigns, automation, and data-driven insights 

Establish performance metrics for digital revenue contribution, customer acquisition cost, and lifetime value 

Brand and Market Presence 

Lead the corporate brand strategy and ensure consistent positioning across products, channels, and customer experiences 

Establish scalable brand architecture and governance across the company’s product portfolio and acquisitions 

Drive market visibility through thought leadership, media engagement, industry partnerships, and executive visibility 

Measure and track brand performance including awareness, perception, and share of voice 

Marketing Leadership 

Recruit, develop, and lead a high-performing marketing organization 

Foster a culture of accountability, collaboration, and data-driven decision making 

Build strong partnerships with Sales, Product, Customer Success, and Revenue Operations 

Continuously evaluate emerging technologies, including AI-enabled marketing platforms, that improve marketing effectiveness and operational efficiency 

Who You Are 

12+ years of B2B marketing leadership experience, ideally within SaaS, fintech, or vertical software companies 

Proven success driving pipeline and revenue growth in close partnership with sales leadership 

Deep expertise in go-to-market strategy, product marketing, and demand generation 

Experience leading brand strategy within a multi-product or multi-brand organization 

Strong analytical orientation with experience managing marketing performance, attribution, and ROI 

Experience building and leading high-performing marketing teams 

Ability to operate as a strategic partner across Sales, Product, Finance, and executive leadership 

Benefit offerings designed to promote a life of balance!   

At Ministry Brands, we recognize that your career is just one important piece of your dynamic life. We offer a robust range of benefit offerings designed to cultivate a lifestyle of balance and personal success.  
  
Robust healthcare options – Options include a plan that is 100% covered by Ministry Brands for employee only coverage as well as a generous HSA contribution by the company. Employees have several healthcare options to choose from in order to find what works best for them.  

Flexible paid time off – There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to 80 hours of paid sick/safe leave. We also feature 11.5 days of fully paid holidays!   

Paid parental leave – Adding a new child to the family is a big adjustment! We provide the time and income to allow parents to adjust to their new normal in the healthiest way possible.   

Mental health support – Ministry Brands is a stigma free company with the National Alliance on Mental Illness. Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost.   

Professional development reimbursement – Ministry Brands aims to support your professional development and empower you to drive your career by providing financial assistance to our associates seeking to further their education and career.  

Employee Recognition & Rewards - At Ministry Brands, we use Nectar to celebrate achievements and strengthen our culture of recognition. This social platform empowers employees to send meaningful kudos, award points redeemable for rewards, and highlight contributions that exemplify our values. Through Nectar, we foster engagement and appreciation while providing tangible ways to recognize great work. 

Ministry Brands is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.