SEO & AEO Audit

We’re looking for an experienced SEO specialist to perform a focused audit of our website, with an emphasis on both traditional SEO and Answer Engine Optimization (AEO).

About the site

Type: B2B Property & Casualty Insurance

Approx. monthly traffic: 1,067

Key goals: increase organic leads, improve visibility in AI search results

Scope of work

• Technical SEO audit (crawlability, indexing, site structure)

• On-page SEO review (content, keywords, internal linking)

• Off-page overview (backlinks, authority gaps)

• AEO-specific analysis:

• Structured data / schema opportunities

• Featured snippet & “answer-style” content gaps

• Optimization for AI-driven search (e.g., ChatGPT, Google SGE)

Deliverables

• Clear audit report (prioritized issues)

• Actionable recommendations with impact vs. effort

• Optional: quick-win opportunities we can implement immediately

Ideal candidate

• Proven experience with SEO audits

• Familiarity with AEO / AI search optimization

• Able to translate findings into business impact (not just technical notes)

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