SEO Analyst

Everspring is a leading provider of education technology and service solutions. The SEO Analyst will drive organic visibility and growth for partners by leveraging technical SEO, content strategy, and AI-driven search optimization.

Responsibilities

• Conduct AI visibility audits to understand how our content is represented in AI-driven search experiences and identify opportunities for improvement
• Perform technical SEO audits, including reviewing site architecture, crawl/indexation, site speed, and structured data, and other technical issues
• Support content optimization by partnering with content creators to improve headers, meta tags, internal linking, and structured elements (like schema markup) to enhance discoverability across traditional and AI-powered search platforms
• Conduct keyword and topic research to identify search visibility opportunities, including estimates of traffic sizing and scope for new client engagements or content initiatives across traditional and AI-driven platforms
• Track and report on core SEO performance metrics (organic traffic, rankings, conversions), sharing actionable insights with the team
• Assist in the development of link-building/outreach strategies: identify high-potential opportunities, coordinate execution, monitor link profile health
• Keep up to date with evolving SEO/AI search trends and apply learnings to daily work as appropriate. Support experiments that track how brand content surfaces in AI discovery engines and retrieval systems
• Engage in occasional client-facing work: present findings, performance reports, and strategic recommendations in meetings or calls; collaborate with client stakeholders to clarify goals and priorities
• Collaborate cross-functionally with B2B, partner marketing, content, UX, analytics, paid media, teams to embed SEO and AI-search best practices throughout processes
• Perform other SEO-related duties and special projects as assigned to support evolving team and client needs

Skills

• Bachelors Degree in Marketing or related field
• 1–3 years of hands-on SEO experience (preferably agency)
• Ability to diagnose and act on issues with site architecture, crawl/indexation, basic understanding of structured data, schema markup, and how AI systems interpret content
• Demonstrable content and on-page SEO experience: keyword research, mapping to content, internal linking, metadata, etc
• Hands-on experience using SEO tools (e.g., Google Analytics/GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc)
• Experience reporting on and analyzing SEO performance metrics (e.g., traffic, ranking, conversions) and making recommendations
• Strong communication and collaboration skills
• Active curiosity and willingness to experiment with AI-driven discovery and emerging search platforms (Google SGE, ChatGPT Search, Perplexity, etc.)
• Agency background (you've worked across different clients/verticals)
• Experience with CMS platforms (WordPress, Drupal, etc) and working with developers
• Familiar with HTML, CSS, JavaScript basics
• Hands-on experimentation with AI-driven visibility — understanding how content appears in generative search, knowledge graphs, or conversational AI systems

Benefits

• Hybrid work arrangement
• Paid parental leave
• Medical, dental and vision insurance
• FSA
• HSA
• Employer-paid short-term and optional long-term disability
• 401k with an employer match vested immediately
• A generous PTO plan that accrues with tenure
• Professional development
• Tuition reimbursement program
• Discounted onsite gym
• Optional pet insurance
• And more!

Company Overview