SEO Copywriter

About Comfrt:
Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we build a community where everyone feels supported and seen. As we scale across DTC, retail, and emerging channels, we're looking for a strategic SEO Copywriter to help us grow our organic presence and show up wherever our customers are searching.

About the Role:
We're looking for a search-obsessed, brand-fluent copywriter to own the written word across our SEO ecosystem. This isn't a traditional content role — you'll be writing for rankings, for AI-generated answers, and for conversion across a growing number of channels including our DTC site, Amazon, TikTok Shop, and retail partners.

You'll sit on the SEO team and work closely with cross-functional partners in ecommerce, retention, paid, product, and creative — acting as the connective tissue between brand voice and search performance. As Comfrt continues to grow internationally, you'll also adapt and localize copy for multiple regions and markets, ensuring our voice translates across borders without losing its edge.

Key Responsibilities:
Search & AI visibilityWrite SEO-optimized blog content targeting non-branded search and building topical authority across core content categories
Lead and support research and discovery projects to identify emerging keyword opportunities, shifting search intent, and untapped content territories
Craft content structured for AI answer visibility — Google AI Overviews, Perplexity, ChatGPT, and similar — applying AEO and GEO best practices
Develop and optimize title tags, meta descriptions, H-tag structures, and on-page copy across the site
Support internal linking strategy through intentional content architecture in every piece you write
Refresh and re-optimize existing content based on performance data and evolving search intent
Conduct routine content audits to identify optimization opportunities, content gaps, and pages in need of refresh or consolidation
Product & on-site copyWrite product descriptions, collection page copy, and category-level editorial copy for comfrt.com
Write and optimize granular on-site copy elements including meta descriptions, title tags, alt text, and custom metafields to support both SEO and accessibility
Develop SEO-optimized product listings for Amazon, TikTok Shop, and other retail partners — adapting copy to platform-specific constraints and search behavior
Write compelling, keyword-informed copy for new product launches, seasonal campaigns, and collection drops
Collaborate with the ecommerce team to improve on-site copy for conversion alongside SEO performance
Adapt and localize copy for international markets, ensuring regional relevance while maintaining brand voice consistency
Cross-channel copy supportPartner with the paid team to write ad copy, landing page copy, or blog content used in paid campaigns
Contribute to the Comfrt brand voice and cross-channel messaging framework, ensuring consistency from search to social to site
Work with the email and retention team when copy needs to pull from or align with organic content
Partner with the social team to ensure organic content and on-site copy are telling a consistent story across channels
Collaborate with fellow copywriters across the team to align on voice execution, maintain consistency, and pressure-test copy before it goes live
Support external partnerships and creator relationships where SEO copy or content briefs are needed, managing day-to-day communication with outside collaborators
Performance & processTrack and report on content performance using core SEO KPIs and use those insights to inform ongoing copy decisions
Use search tools (e.g., Ahrefs, Google Search Console, Profound) to inform content strategy and measure results
Conduct routine content audits to identify optimization opportunities, gaps, and consolidation needs
Operate within an organized brief-to-publish workflow and meet deadlines consistently
Contribute to content briefs, editorial calendars, and content planning when needed

Skills & Qualifications
Experience2–3 years of copywriting experience with a strong SEO focus — blog posts, landing pages, product descriptions, and category pages
2–3 years writing ecommerce copy (PDPs, collection pages, product launches), ideally in a DTC or lifestyle apparel context
Solid understanding of AEO/GEO and the evolving search landscape — you know how to write for AI-generated answer visibility, not just traditional blue-link rankings
Keeps a pulse on how search is evolving — algorithm updates, AI Overviews, platform shifts — and adapts their approach without being asked
Comfortable writing across channels: DTC site, Amazon, TikTok Shop, YouTube, and/or retail partners
Exposure to or curiosity about writing for multiple regions or international markets — experience localizing copy for different audiences is a plus 
Strong editorial instincts — you know the balance between copy that reads well and copy that performs
Ability to absorb and consistently apply our brand voice without sounding like every other brands on the internet
Comfortable working across large product catalogs and seasonal merchandising cycles
Detail-oriented with strong prioritization instincts — you don't lose quality under deadline pressure
Team-oriented and receptive to feedback, with the confidence to advocate for the right call
Experience with Shopify and paid copy experience (Meta, Google, TikTok) are a plus
Passion for apparel, fashion, or consumer brands is a plus
Platform ExperienceAhrefs, SEMrush, SE Ranking, or similar
Google Search Console
Google Analytics
Nice-to-haveProfound, Scrunch, AthenaHQ, Peec AI, Airops or similar 
TikTok Shop Seller Center
Amazon Seller Central 
Looker Studio
Shopify, Asana, ClickUp, Slack

Why Join Comfrt?
Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.
Work in a supportive, creative environment where your ideas and growth are valued.
Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products! 
Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.
Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.