SEO Specialist

SEO Specialist

Job Title: SEO Content Specialist
Location: Remote - Philippines
Employment Type: Full-Time

About the Role

Description:

Our mission is to help customers save time and money when purchasing commercial kitchen equipment and supplies by providing a customer-centric shopping experience and through leveraging our industry buying power.

We are seeking an SEO Content Specialist to work collaboratively in growing and managing our best-in-class ecommerce store. The ideal candidate excels at writing clear, structured content that ranks — producing collection page copy, product descriptions, and blog articles that drive non-branded organic traffic.

Key Responsibilities

Develop and execute SEO content strategies to improve organic traffic and ecommerce performance

Conduct keyword research focused on commercial-intent and non-branded search terms

Write and optimize collection page copy, product descriptions, buying guides, and blog articles

Implement on-page SEO best practices including title tags, meta descriptions, internal linking, and heading structures

Monitor content performance using Google Search Console and Google Analytics

Identify content gaps and opportunities to improve rankings and conversions

Collaborate with internal teams to maintain content consistency and SEO alignment

Maintain consistent production output and independently manage deadlines

Qualifications & Requirements

Proven ability to write long-form SEO content - collection pages, product descriptions, and buying guides (writing samples required)

Solid working knowledge of Google Search Console and Google Analytics — can read performance data, track keyword positions, and identify opportunities independently

Experience with keyword research using Ahrefs, Semrush, or equivalent — with a focus on commercial-intent, non-branded queries

Strong grasp of on-page SEO fundamentals: title tags, H1/H2 structure, meta descriptions, internal linking, and keyword placement

Experience publishing and managing content in a CMS — Shopify experience is a plus

Ability to produce one content deliverable per working day and maintain consistent output without close supervision

Strong written English - this is primarily a writing role; clarity, grammar, and structure matter

Experience writing for B2B or commercial product ecommerce is a strong advantage (restaurant equipment, food service, industrial, or similar)

Experience building or executing a hub & spoke content model is an advantage

Experience building internal link structures on ecommerce sites is an advantage

Familiarity with Screaming Frog for site audits and internal link analysis

Compensation & Benefits

Competitive bonus structure

Medical, dental, and vision coverage

Flexible remote work setup

Company-paid training and continued education opportunities

Employee discounts on commercial kitchen equipment and supplies