SEO Specialist (Fractional)

About BFG

BFG is building a Proactive Tax & Accounting System for Growth-Focused Business Owners.

We are not a traditional CPA firm. We are building a systems-driven, scalable accounting platform designed to help business owners reduce tax liability, improve cash flow visibility, and make confident financial decisions.

Our growth strategy is centered around organic authority, high-intent traffic, and structured content architecture. We are building the SEO engine that will power 15,000+ monthly visitors and consistent, recurring client acquisition.

Role Overview

The SEO Specialist will own and execute BFG’s organic growth strategy.

This is a hands-on, performance-driven role responsible for building strong technical foundations, optimizing content for ranking, and developing a scalable SEO structure that supports our Proactive Tax & Accounting System positioning.

This role is not about vanity traffic — it is about attracting qualified, growth-focused business owners searching for strategic tax and accounting solutions.

Key Responsibilities

1️⃣ SEO Strategy & Architecture

• Conduct a comprehensive technical and content SEO audit
  

  Develop keyword clusters (300–500+ keywords) aligned with tax and accounting services
  

  Build a topical authority roadmap around:
  

  Business Tax Planning
  

  Accounting Systems
  

  Payroll & Compliance
  

  CFO Advisory
  

  Create 12 pillar page SEO architecture
  

  Map search intent to service pages and blog clusters
  

2️⃣ Technical SEO (In Coordination with Aabasoft)

• Identify and resolve:
  

  Crawl and indexing issues
  

  Core Web Vitals gaps
  

  Broken links and redirect chains
  

  Duplicate content and canonical issues
  

  Implement structured schema (Service, FAQ, LocalBusiness)
  

  Improve internal linking architecture
  

  Optimize URL structure and crawl depth
  

3️⃣ On-Page Optimization

• Optimize service pages for high-intent keywords
  

  Improve meta titles and descriptions for higher CTR
  

  Ensure semantic SEO best practices
  

  Strengthen pillar-to-cluster internal linking
  

  Review and refine blog drafts for SEO alignment
  

4️⃣ Search Console & Performance Monitoring

• Monitor impressions, CTR, keyword movement
  

  Track service keyword rankings
  

  Identify underperforming pages for optimization
  

  Deliver monthly SEO performance reports
  

  Recommend data-driven improvements
  

5️⃣ Content Collaboration

• Provide keyword briefs to Content Manager
  

  Ensure each blog supports a pillar strategy
  

  Align SEO with conversion-focused UX updates
  

  Build long-term topical authority in the accounting niche
  

90-Day Performance Expectations

Month 1:

• Deliver full SEO audit
  

  Create keyword cluster roadmap
  

  Optimize 10 priority pages
  

  Resolve critical technical errors
  

Month 2:

• Optimize 20+ pages
  

  Implement a structured schema across service pages
  

  Strengthen the internal linking system
  

  Improve CTR on existing ranking pages
  

Month 3:

• Demonstrate measurable growth:
  

  +30% increase in impressions
  

  +20% increase in organic clicks
  5–10 core keywords moving into Top 20 positions