Shopify Designer/Developer Needed to Rebuild Premium Wellness Website (Design-Led + Content-Focused)

We are a new, premium metabolic wellness brand launching a new product. Our packaging is already designed and sets a strong visual direction: elevated, warm, modern, and editorial (not “typical supplement” branding).

We have an initial Shopify site live, but it’s a rough first draft. We now want a full redesign and rebuild that:

- Matches the aesthetic and quality of our packaging

- Feels premium, trustworthy, and science-backed

- Is easy for a non-technical founder to update in the future (no code)

- Has a strong content foundation (blog + educational pages + science/clinical content)

All copy for the main pages is already written.
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SCOPE OF WORK

You will be responsible for:

- Overall UX/UI design and visual direction (based on our packaging + brand guidance)

- Shopify theme customization (or light custom theme) using modular sections

- Building all key pages and templates

- Ensuring everything is easy to edit via the Shopify customizer / CMS

- Implementing a flexible content system for blog and educational pages

We will provide:

- Final packaging design (to anchor aesthetics)

- Brand colors and fonts (or guidance)

- Full copy for all core pages (homepage, PDP, science, clinical, etc.)

- Initial image direction and rough moodboard
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PAGES TO BUILD

You will build (or rebuild) the following pages in Shopify:

- Homepage – hero, triple-action section, timeline, “how it works,” ingredient overview, badges, CTA

- Product Detail Page (PDP) – conversion-focused, with clear benefits, ingredients, FAQs, and trust elements

- Science Page – long-form explanation of mechanisms in a visual, scannable way (sections, diagrams, expandable blocks)

- Clinical Research Page – summaries of studies, timelines, graphs, “for the nerds” section

- How It Works – simple, visual explanation of the ritual and mechanisms

- About – brand philosophy and positioning

- FAQ – structured, easy to update

- Blog Landing Page – category filters, featured article, clear layout

- Blog Article Template – flexible, supports images, pull quotes, related posts, CTAs

- Contact Page

- Legal pages (ToS, Privacy, etc.)

- Header & Footer – clean navigation, integrated email capture

The content/blog structure is strategically important to this brand, not an afterthought.
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REQUIREMENTS

1) Design & Aesthetic

- Strong portfolio of premium DTC Shopify sites, ideally in wellness, beauty, or CPG

- Ability to translate packaging into a full web system (colors, typography, layout, photography style)

- Comfort designing around both lifestyle imagery and light “science” visuals (simple graphs, icons, timelines)

2) Shopify & Technical

- Deep experience in Shopify theme customization (Dawn or similar high-quality base theme is fine)

- Ability to create modular, reusable sections: hero blocks, ingredient grids, timelines, content cards, FAQ accordions. blog layouts

- Clean, maintainable implementation so non-technical users can edit copy, images, and blocks without touching code

- Fully responsive across desktop, tablet, and mobile

3) Content & UX

- Experience building sites where education and storytelling matter (not just a single product page)

- Strong understanding of readability: headings, spacing, visual hierarchy, easy scanning

- Comfortable laying out long-form content (science/clinical pages) in a way that feels light and modern (cards, accordions, diagrams), not like a wall of text

4) Performance & Best Practices

- Fast-loading, optimized images

- SEO fundamentals (semantic HTML, proper heading structure, meta tags, alt text)

- Accessibility-conscious design

5) Handoff

Short Loom/video walkthrough of:

- How to edit each major section

- How to publish blog posts and connect them to the rest of the site

Simple written documentation for:

- Sections and blocks

- Best practices when updating content
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HOW TO APPLY

Please include:

- 3–5 Shopify sites you’ve designed and built that you’re most proud of (preferably DTC wellness/beauty/CPG).

- A short note on how you approach translating packaging/brand into a website.

- A brief description of how you would set up the blog and content system so that we can easily publish science-backed and educational content going forward.

- Your estimated timeline and budget range for this project.

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