Shopify Web Designer + Conversion Expert Needed for Redesign
PROJECT OVERVIEW
LITO (Luxury in the Outdoors) is a growing outdoor lifestyle brand focused on premium, functional camping accessories. We’re looking for an experienced Shopify web designer to redesign our website (litoluxury.com) to improve conversion rate, customer trust, SEO performance, and overall shopping experience. Designer MUST know and have experience creating 301 redirect
We want a designer who understands how to build a Shopify site that turns visitors into buyers with smart structure, strong product page strategy, and real e-commerce best practices.
WHO WE’RE LOOKING FOR
You are a highly experienced Shopify designer who has built e-commerce sites that are:
Beautiful and on-brand
Fast and mobile-first
Clean, intuitive, and easy to shop
Designed with conversion strategies
Bonus points if you’ve worked with:
Outdoor brands, camping gear brands, adventure lifestyle brands
We are mostly a DTC company but do work with large retailers
We want a redesigned Shopify site that improves:
Conversion Rate & Shopping Flow
Strong homepage structure (not cluttered, built to convert)
Clear navigation + smart collections
Better product discovery and upsells
Trust and credibility throughout the shopping experience
Improved product page layout for conversion
Clear benefits + product features hierarchy
Strong imagery layout + lifestyle use cases
Reviews integration and smart placement
Cross-sells (“Pairs well with…”) and bundles
Branding + Visual Storytelling
Premium outdoor lifestyle feel (clean, elevated, not “camping on the cheap"
Clear brand voice and cohesive aesthetic
Strong “why LITO” messaging and founder story integration
You must understand SEO fundamentals including:
Page structure and internal linking and how to preserve our current SEO so Google doesn't freak out.
Clean URL structure, metadata guidance, and site hierarchy
Blog strategy and how blogs support rankings + product sales
Collection page SEO optimization
Image optimization best practices
Site Performance & Mobile Optimization
Fast load times
Excellent mobile UX (most customers shop on phones)
Clean layout and minimal friction at checkout
PLATFORM
Shopify (existing site: litoluxury.com)
We’re open to working within a strong premium theme OR building a customized approach but the site must be easily updated by our internal team once it is complete.
DELIVERABLES
Please include the following in your proposal:
Recommended homepage + site structure
New design direction (mood board / style references encouraged)
Key page redesigns (Home, Collection, Product, About, Blog, etc.)
Improvements to navigation and user flow
Conversion recommendations
SEO and blog strategy guidance
Mobile-first redesign
Post-launch checklist (redirects, speed checks, QA)
NICE-TO-HAVES (BIG BONUS)
Familiarity with Shopify apps for reviews, bundles, upsells, subscriptions
Experience integrating UGC-style content
email capture strategy (we use Klaviyo)
Experience improving conversion rate with actual metrics
Experience designing for retail-ready product brands (REI vibe, elevated outdoor lifestyle)
WHAT SUCCESS LOOKS LIKE
We will consider this project a success if the new site results in:
Higher conversion rate
Better time-on-site and improved bounce rate
More “add to cart” behavior
Stronger SEO foundation for long-term growth
A premium brand look that makes customers trust the product instantly
TO APPLY (REQUIRED)
Please respond with:
3–5 Shopify sites you’ve designed (portfolio links)
1 example where you improved conversions or helped a brand scale (brief explanation)
Your recommended approach for redesigning a Shopify site for conversions
Estimated timeline + process (discovery → design → build → launch)
Your rate and how you structure projects (fixed vs hourly)
What Shopify theme you recommend and why (or if you prefer custom)
PROJECT TIMELINE
We’re ready to start ASAP and want a designer who can move efficiently with clear milestones and communication.
Apply tot his job