Social Media Manager
This is a remote position.
We are looking for a Social Media Manager to grow our real estate presence on Instagram and Facebook through a strategic, AI-powered content workflow.
This person will be responsible for researching relevant real estate topics, planning content, designing posts, publishing consistently, growing engagement, and helping generate qualified leads for the business. They should be highly skilled at using AI tools to improve the full workflow, including content ideation, market research, caption writing, visual design support, repurposing content, and reporting.
This role will also be responsible for tracking leads generated from social media, keeping lead records organized, and ensuring every lead has a clear and updated status from the sales lead or advisor handling the opportunity.
Key Responsibilities
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Build and execute a social media growth strategy for a real estate brand on Instagram and Facebook
Create weekly and monthly content calendars aligned with business goals
Use AI tools to support the full content workflow, including:
local market topic research
buyer and seller pain point research
content ideation
caption and hook creation
visual concept generation
design support
repurposing content into multiple formats
reporting and performance analysis
Create or coordinate content such as:
property highlight posts
carousels
reels
stories
educational real estate content
neighborhood and lifestyle content
lead generation campaigns
Design high-quality visuals using tools such as Canva, Adobe Express, Figma, or AI-assisted design platforms
Research trends in the local real estate market and identify key topics that attract buyers, sellers, and investors
Help position the brand as trusted, active, and knowledgeable in the real estate space
Monitor comments, inboxes, and engagement activity, and support timely follow-up
Track all leads generated through Instagram and Facebook, including DMs, forms, ads, and calls to action
Maintain lead records in a CRM or lead tracking system
Follow up with the sales lead, realtor, or advisor to ensure each lead has an updated status
Build reports showing:
account growth
engagement
reach
content performance
inquiries generated
lead status progression
Continuously improve performance through testing, analytics, and content optimization
Requirements
Required Qualifications
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Proven experience managing and growing Instagram and Facebook accounts, preferably for real estate
Strong understanding of content strategy, audience growth, and lead generation
Experience using AI tools for research, writing, design assistance, and workflow efficiency
Ability to create engaging content for buyers, sellers, and investors
Strong copywriting skills with the ability to make content informative and conversion-focused
Experience with design tools such as Canva, Figma, Adobe Express, or similar
Experience tracking leads and maintaining organized status updates
Comfortable coordinating with sales or client-facing team members to keep pipeline information current
Strong organizational and reporting skills
Ability to work independently and consistently deliver content on schedule
Preferred Qualifications
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Direct experience in real estate marketing
Familiarity with real estate content such as listings, open houses, neighborhood spotlights, testimonials, market updates, and educational posts
Experience with Meta ads or boosted campaigns
Familiarity with HubSpot or other CRM systems
Basic video editing skills for reels and short-form videos
Understanding of how to turn social traffic into qualified real estate inquiries
Success Metrics
This role will be evaluated based on:
Growth of Instagram and Facebook accounts
Consistency and quality of content production
Engagement and reach
Number of qualified real estate leads generated
Accuracy and consistency of lead tracking
Percentage of leads with updated sales or advisor status
Improvement in inquiry-to-conversation or inquiry-to-appointment rate
Ideal Candidate Profile
The ideal candidate is creative, strategic, organized, and proactive. They understand how to make a real estate brand stand out online through valuable, consistent, and attractive content. They know how to use AI to work faster and smarter without sacrificing quality. They are also disciplined in lead tracking and make sure opportunities do not get lost due to poor follow-up visibility.
Benefits
- 100% remote.
- Schedule flexibility.
- Growth opportunities.
- Learning opportunities.
- 10 days of Paid Time Off.
- Productivity incentives.
- Annual retention incentive of 12%.
- Monthly productivity and learning incentive of 7.5%.