Social Media Manager

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
 
Our client is seeking an experienced Social Media Manager to take ownership of content creation and platform management across key digital channels. The organization is focused on strengthening its brand presence across Meta and LinkedIn while expanding visibility within AI-driven search environments through Large Language Model Optimization (LLMO). This role plays a central part in driving engagement, improving share of voice, and aligning social strategy with broader marketing priorities.

Location
Fully remote | 8 AM - 5 PM EST

Role Overview
The Social Media Manager will lead content creation, publishing, scheduling, and performance tracking across Meta and LinkedIn platforms, while also supporting broader channel distribution. This role is responsible for implementing the content calendar, managing community engagement, and executing LLMO and citation initiatives to enhance brand visibility in AI-generated responses.

Key Responsibilities
Social Media Management
Create and publish regular content across Instagram, Facebook, LinkedIn, TikTok, and YouTube based on strategic priorities

Design visually compelling posts using Canva and Adobe Photoshop

Write engaging, platform-specific copy aligned with target audiences and engagement goals

Collaborate with the video editor to coordinate video content needs and provide creative direction

Implement and optimize the content calendar provided by the Marketing Director, incorporating creative input

Schedule and publish content using Hootsuite to ensure consistency

Monitor engagement and performance metrics regularly

Report on social media performance, engagement trends, and campaign effectiveness

Respond to comments, messages, and community interactions in a timely and brand-appropriate manner

LLMO (Large Language Model Optimization) & Citation Management
Monitor and manage citations provided by Athena HQ to maintain accurate and updated information

Execute email outreach campaigns to editors and publications using established templates to enhance share of voice on AI platforms

Track and report on LLM share of voice performance and citation impact

Identify opportunities to improve brand visibility in AI-generated responses and strengthen overall SEO presence through LLMO

Community Engagement
Monitor Reddit and other relevant forums daily for discussions related to bathroom renovations, DIY projects, and home improvement

Respond to customer inquiries and participate in conversations using the brand voice

Engage authentically within relevant online communities to build visibility and trust

Qualifications
Experience
3–5 years of professional experience in social media management and digital marketing

Proven track record of creating engaging content for Instagram, Facebook, LinkedIn, TikTok, and YouTube

Experience using Hootsuite or similar scheduling platforms

Familiarity with LLMO, GEO (Generative Engine Optimization), and AI-powered search strategies preferred

Skills
Strong copywriting skills with the ability to adapt tone across platforms and audiences

Proficiency in Canva and Adobe Photoshop for visual content creation

Ability to analyze and report on social media performance and LLM share of voice data

Excellent written and verbal communication skills with strong attention to detail

Comfortable managing email outreach and citation pitching efforts

Strong organizational skills with the ability to manage multiple deadlines

Self-starter capable of working independently and taking initiative

In-depth understanding of social media analytics and performance optimization

What Success Looks Like
Increased brand engagement and visibility through effective social media strategies

Consistent, timely posting of engaging and on-brand content across platforms

Strong community management that enhances loyalty and customer relationships

Measurable improvement in LLMO share of voice and AI visibility

Opportunity
This role offers the opportunity to directly influence digital growth by combining creative content execution with emerging AI-driven visibility strategies. You will play a key role in strengthening brand authority, expanding community engagement, and enhancing presence across both traditional social platforms and AI-powered search environments.
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form

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