Social Strategist

KINESSO is a technology-driven performance marketing agency focused on providing growth for clients through optimization, analytics, AI, and experimentation. They are seeking a Social Strategist to develop social strategies for clients, manage content, and analyze social media performance in collaboration with team members and clients.

Responsibilities

• Active always-on channel + content management for Nike in partnership with Nike’s Global social team (based in Beaverton, OR) and NYC-based internal teammate for optimal time zone coverage during planned and reactive social moments in sport
• Test, QA, and publish all social organic posts for the aforementioned handles, with agility, operational excellence, and flawless execution
• All posts are tested and approved in closed, live environment for approval
• Manage usage calendar for rights expiring content and remove content from platforms when rights expire
• Manage project tracker within Airtable, inclusive of post info, metadata governance for creators/partners and consistency across all organic social posts
• Create qualitative reports focusing on audience observations and relevant social platform updates to drive insights for clients and agency partners
• Manage monthly and campaign reporting, analyzing data to inform clients of insights on what's working across organic social activity and creative
• Provide guidance on social posting cadence by platform according to industry best practices and the client’s needs
• Provide your own expertise and perspective on social media best practices and produce POVs for internal teams as well as clients
• Provide inspiration and innovative uses for social media platforms to internal media and strategy teams to bring first to market opportunities to the client
• Research and assessment of key new-to-market platforms, identifying the feasibility and use cases for client
• Build bi-annual Social Media Playbooks inclusive of industry trends, landscape updates and platform best practices including content, engagement, and audience insights to help inform local test and learn agendas
• Work with social platforms (e.g., Meta, X/Twitter, Snapchat, Google/YouTube, Pinterest, Reddit, TikTok, etc.) to support thought leadership development and new tactics and identify new opportunities
• Build strong relationships with organic clients, paid social, project management and analytics teams, internally and with client-specific partners, to complete client work efficiently
• Stay up-to-date with the latest social media trends, emerging platforms, audience behaviors and platform best practices
• Collaborate with the social strategy team and associated agencies on ad hoc projects to help drive new business opportunities for KINESSO

Skills

• 1 - 2 years of community management and social strategy experience
• Experience in mining insights, building social strategies, planning editorial calendars, community management and social reporting preferred
• Demonstrated enthusiasm for digital marketing with strong working knowledge of the social media landscape
• Strong writing and communication skills
• Highly organized and detail-oriented with an emphasis on complete accuracy
• Team player who can balance multiple workstreams, collaborate effectively and communicate clearly
• Confidence in executing tasks independently, working with remote team members, and interacting with peers and senior executives within Reprise and at partner agencies
• Deep knowledge and expertise across all social media channels (Facebook, Instagram, TikTok, X/Twitter, Snapchat, Reddit, Pinterest, YouTube, etc.)
• Experience with native publishing on social platforms preferred and CMS platforms (e.g., Sprinklr, HootSuite, SproutSocial) is an added bonus
• Passion for sports and engrained in sports culture (whether that's sneaker + streetwear to fitness + wellness to sports fandom) is a big plus!

Benefits

• Medical and dental coverage
• 401(k) plans
• Flex spending
• Life insurance
• Disability
• Employee discount program
• Employee stock purchase program
• Paid family benefits
• Discretionary time off days
• Company-wide Appreciation Weeks
• Wellness Days
• Competitive salary
• Eligibility for an annual discretionary incentive award or a relevant incentive award

Company Overview

Company H1B Sponsorship