Specialist-Paid Media

JCPenney is looking for an analytical, detail-oriented Paid Media Specialist to join their growing marketing team. This entry-level role involves supporting the planning and execution of paid media initiatives, coordinating with various teams to drive traffic and conversion across multiple channels.

Responsibilities

• Serve as the day-to-day liaison between brand marketing, creative, and agency teams for paid media campaigns
• Manage campaign inputs, including creative assets, promotional details, and messaging calendars, ensuring agencies have accurate and timely information to execute
• Track campaign timelines and deliverables, confirming launches and optimizations are implemented as planned
• Coordinate monthly and seasonal marketing promotions, ensuring they are reflected consistently across paid media channels
• Review agency reports and help summarize performance insights, key learnings, and opportunities for improvement
• Support budget tracking and forecasting processes, including monitoring spend, pacing, and key performance metrics such as traffic, revenue, and ROAS
• Collaborate with site and merchandising teams to ensure campaign landing pages, ad copy, and keywords are optimized and aligned with creative and promotional messaging to deliver a cohesive customer experience
• Assist in the preparation of presentations and campaign recaps for internal stakeholders
• Support analysis of marketing channel performance and customer behavior to identify opportunities for optimization
• Assist in applying brand guidelines, competitive benchmarking, and A/B testing learnings to improve campaign execution
• Contribute to ongoing efforts to improve process, communication flow, and campaign efficiency across teams
• Stay current on industry trends and platform updates to help inform testing and innovation opportunities

Skills

• 0-2 years' experience working within digital marketing and paid media channels
• Highly collaborative and the ability to work as part of a team
• Strong communication skills, both written and verbal
• Ability to operate on both strategic and tactical levels, translating vision to execution
• Bachelor's Degree required
• Must have authorization to work in the United States
• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards
• Ability to maintain regular and timely attendance consistent with the ADA, FMLA and other federal, state and local standards
• Ability to remain in a stationary position for up to 8 hours per day
• Ability to constantly operate a computer, other office equipment and look at a monitor for up to 8 hours per day
• Ability to clearly and accurately communicate and exchange information verbally, in writing, or through other means in person, telephonically, or through virtual communication methods
• Ability to reach at or below shoulder level
• Ability to carry equipment, move boxes/samples, etc

Company Overview

Company H1B Sponsorship