Sr. Copywriter

About Willow:
Willow is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives.

About the role:
As our Copywriter, you’ll shape and scale our brand voice by turning complex clinical concepts into clear, compelling, and supportive messaging that drives action.
We’re looking for a versatile writer who can move between performance marketing, brand storytelling, and patient education, blending conversion-focused copy with an empathetic tone.
You’ll work cross-functionally with product, operations, and patient services to ensure all messaging is clear, human, and aligned. From ad hooks to educational content, you’ll translate strategy into execution across the full funnel.

Responsibilities:
Growth & Direct Response
Write high-converting copy for paid channels (Meta, Google, video)

Create landing pages and product detail pages

Manage lifecycle marketing (email and SMS across acquisition, onboarding, retention)

Partner with growth and creative teams to test and optimize messaging

Brand & Product
Develop website and product copy that clearly communicates value

Support product launches with messaging and campaign assets

Write scripts for video, social, and influencer content

Maintain a consistent, empathetic brand voice

Patient Experience & Education
Simplify complex or clinical concepts into clear, engaging content

Create patient-facing materials (onboarding, in-app, educational)

Improve customer support and CX communications

Content & Thought Leadership
Develop educational content (guides, checklists) that builds trust

Contribute to blog and content initiatives

Collaborate with clinical and product teams for accuracy

Execution & Collaboration
Own copy from brief to delivery across multiple projects

Work cross-functionally to move initiatives forward

Manage priorities in a fast-paced environment

Monitor market trends to keep messaging relevant

Requirements:
4+ years in copywriting (marketing/direct response)

Proven ability across ads, landing pages, email, and SMS

Experience with lifecycle and retention marketing

Strong portfolio simplifying complex topics with emotional clarity

Excellent written English and attention to tone and detail

Experience using AI tools with strong editorial judgment

Strong collaboration and organization skills

Ability to work independently with minimal direction

What’s in it for you?
Flexible hours with meetings taking place in EST

Work wherever you choose

Fun and casual work environment

Employee engagement activities and virtual gatherings

We are a diverse, global team! 🌍