Sr Digital Content Strategist

JOB SUMMARY

The Senior Digital Content Strategist is responsible for developing and optimizing digital content and conversion experiences that support Baylor Genetics’ growth marketing and commercial objectives. This role owns the content-to-conversion layer of the integrated campaign model, ensuring that digital experiences, campaign assets, landing pages, and customer journeys effectively engage target audiences and drive measurable conversion outcomes.

Working closely with Growth Marketing, Product Marketing, Corporate Affairs & Communications, and external creative partners, this role translates messaging and campaign strategy into compelling digital experiences that improve engagement, conversion, and pipeline performance across the customer journey.

This position requires a strategic and analytical marketer with expertise in digital content strategy, conversion optimization, customer journey mapping, and performance-driven content execution.

KEY RESPONSIBILITIES

Content-to-Conversion Strategy

Develop digital content strategies aligned to commercial growth priorities, integrated campaigns, and buyer journey stages

Translate product positioning and campaign strategy into conversion-oriented digital experiences

Support development of audience-specific content journeys designed to improve engagement and lead conversion

Ensure consistency of messaging and user experience across digital channels and campaign touchpoints

Campaign Assets & Digital Experiences

Own development and optimization of campaign assets including landing pages, emails, digital content across channels, nurture assets, and conversion experiences

Partner with Growth Marketing to support integrated campaign execution across digital channels

Collaborate with Product Marketing to align content to GTM priorities, messaging frameworks, and customer needs

Coordinate asset development with internal creative resources and external agencies

Website & Conversion Optimization

Support website engagement and conversion strategies focused on lead capture, CRO, and user experience optimization

Monitor website and landing page performance metrics and recommend optimization opportunities

Execute A/B testing and performance optimization initiatives to improve engagement and conversion rates

Help improve digital customer journeys based on behavioral insights and engagement data

Content Performance & Analytics

Analyze content and engagement performance across digital channels

Track metrics related to engagement, conversion, content effectiveness, and user behavior

Develop insights and recommendations to improve digital performance and campaign effectiveness

Partner with Growth Marketing and Marketing Operations to align content performance to pipeline and attribution reporting

Cross-Functional Collaboration

Partner closely with Growth Marketing team members on campaign execution, nurture journeys, and digital activation

Collaborate with Corporate Affairs & Communications on website content, thought leadership, brand alignment, and digital storytelling

Work with Product Marketing to align messaging and content to product launches and commercial priorities

Support scalable content operations and digital best practices across the marketing organization

QUALIFICATIONS

Required

Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, or related field

5–8+ years of experience in digital content strategy, digital marketing, conversion optimization, or content marketing

Strong experience developing digital campaign assets, landing pages, nurture content, and conversion-focused experiences

Experience with CMS platforms, marketing automation tools, website optimization, and analytics platforms

Strong understanding of CRO, SEO, customer journey mapping, and digital engagement strategies

Experience collaborating across marketing, creative, and commercial teams

Strong writing, editing, and content strategy skills

Analytical mindset with ability to use performance insights to drive optimization

Equivalent combination of education and experience may be considered.

Preferred:

Healthcare, diagnostics, biotech, medtech, or life sciences experience strongly preferred

COMPETENCIES

Digital Content Strategy

Conversion-Focused Writing & Storytelling

Customer Journey Mapping

Website & Landing Page Optimization

Content Analytics & Performance Measurement

PHYSICAL DEMANDS AND WORK ENVIRONMENT

Location: Remote

Frequently required to remain in a stationary position (sitting) for extended periods of time.

Frequently required to use a computer, monitor, and standard office equipment.

Frequently required to utilize hand and finger dexterity for typing.

Frequently required to talk or hear.

Travel Requirements: Up to 15%

EEO STATEMENT

Baylor Genetics is proud to be an equal opportunity employer committed to fostering an inclusive and diverse workplace. We welcome and encourage applicants from all backgrounds to apply. We do not discriminate on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, pregnancy, childbirth, or any other status protected by applicable federal, state, or local law. If you need an accommodation during the application process, please contact our Human Resources team.