Sr Mgr Seasons Marketing Activation

Job title: Sr. Mgr. Seasons Marketing Activation

Job location: Hershey, PA/Remote 

Summary 

The seasons activation lead will have primary responsibility for crafting seasonal big idea platforms and seasonal activation (i.e., partnering w/brand teams, omni readiness, in-store readiness, away-from-home).

Responsibilities 

Breakthrough Big Idea Platforms: Develop and own bold, culturally relevant seasonal platforms that unify storytelling across portfolio, media, omni, in‑store POS, and away‑from‑home efforts to drive distinctiveness and consumer excitement during key seasonal moments

Integrated Activation Ecosystems: Convert seasonal platforms into cohesive, best‑in‑class activation plans across paid, earned, shared, and owned (social, POS) – ensuring seamless execution and consistent consumer impact at every touchpoint

Investment Profile: Steward the seasonal investment strategy with consumer connections – setting clear funding priorities and balance across PESO model

Scalable Toolkits: Create clear, compelling seasonal activation toolkits that empower teams to activate consistently and flexibly across channels, accounts, and formats

Continuous Improvement: Establish performance measurement, test‑and‑learn pilots, and post‑season readouts to refine big idea platforms and activation year over year

Additional responsibilities 

Self-starter with high degree of personal initiative

Ability to manage people and lead cross-functional teams

Qualifications

Consumer Centricity: Deep knowledge of seasonal consumer behavior and cultural moments, with the ability to identify insights that can be translated into breakthrough, ownable seasonal “big ideas.”

Media: Understanding of PESO ecosystem, including how media, digital commerce, in‑store POS, and away‑from‑home activations work together to drive impact

Analytics: Acumen to assess activation performance, leveraging KPIs, test‑and‑learn pilots, and post‑season readouts to inform future investment and optimization

Retail: Working knowledge of retail, ecommerce, and retail dynamics, including POS best practices, retailer needs, and how consumers convert across omni journeys

Experience & Education

Bachelor’s Degree required, MBA or equivalent marketplace experience preferred

7+ years experience in marketing, media activation, and/or creative

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
 
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.  

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