Strategic Marketing Programs Manager

AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey. 

What's the Opportunity:

We’re looking for a high-output, strategic operator to own and execute AssetWatch’s key marketing programs, including fully owning long-term core media relationships, supporting strategic partnership plays, and building emerging influencer initiatives. 

This role sits at the intersection of strategy and execution. You’ll collaborate closely with marketing leadership to shape program direction, then take full ownership of execution, performance, and day-to-day partner engagement. 

You’ll also play a critical role in bringing campaigns to life—managing training and partner events, co-marketing programs, and content initiatives that drive pipeline and engagement. 

This is a fast-paced, evolving environment where priorities shift and speed matters. Success in this role requires strong judgment, adaptability, and the ability to balance strategic thinking with hands-on execution. 

Note: This role is only open to candidates residing in EST or CST

strategic thinking with hands-on execution. 

What You’ll Do 

Own and execute key strategic media and partner programs 

Own day-to-day management and performance of long-term strategic media partner programs and support strategic tactics from the AssetWatch partnership team 

Plan and execute co-marketing campaigns including webinars, events, content, newsletters, and targeted placements, including defined revenue targets, KPIs, and shared success metrics  

Navigate partner communications thoughtfully—balancing advocacy, collaboration, and business goals  

Standardize processes that improve consistency, predictability, and scalability of partner-led motions  

Build and maintain senior-level relationships with partner stakeholders to influence joint priorities and long-term growth  

Advocate for the company’s vision and value proposition within strategic alliances and broader market conversations 

Lead event execution and support partner initiatives 

Plan and execute regional events, trainings, and field activations tied to strategic partner programs including vendor coordination, registration, AV, shipping, and on-site execution 

Support broader AssetWatch partner initiatives as needed in collaboration with the partnerships team  

Evaluate event performance and contribute to recommendations for future investments  

Contribute to campaign strategy, messaging, and content 

Help shape campaign briefs, partner messaging, and promotional plans  

Collaborate with Product Marketing and Creative to develop compelling co-marketing content, and lead review and approvals for content produced externally  

Ensure messaging is clear, concise, and tailored to partner audiences  

Adapt messaging in real time during partner conversations and campaign execution  

Support and scale influencer and external programs 

Identify and coordinate with industry voices, creators, and external partners  

Assist in briefing, content development, and campaign execution for influencer initiatives  

Manage timelines, publishing schedules, and campaign tracking  

Collaborate with leadership to evolve and scale the program over time  

Track performance and drive accountability 

Partner with Marketing Ops to track campaign performance, engagement, and pipeline influence  

Own follow-through on partner deliverables, timelines, and reporting  

Contribute to partner reviews and internal updates with clear insights and recommendations  

Continuously optimize programs based on performance data and feedback  

What You Bring 

3–5+ years of experience in B2B marketing, preferably in partner marketing, account management, field marketing, or demand generation  

Proven ability to own and execute marketing programs tied to pipeline goals 

Strong project management skills with the ability to manage multiple high-priority workstreams simultaneously  

Demonstrated ability to build and scale strategic partnerships that deliver measurable, multi-quarter revenue impact 

Experience working with external partners and vendors, with the ability to build trust and manage relationships effectively 

Strong communication skills, including the ability to lead conversations, read the room, and adapt messaging in real time 

Experience executing events, webinars, and co-marketing campaigns  

Solid content instincts—able to contribute to messaging, briefs, and campaign development  

Comfortable working in a fast-moving, evolving environment with shifting priorities  

Strong executive presence with experience influencing senior stakeholders internally and externally  

Program-building mindset with experience developing repeatable frameworks and scalable processes  

Ownership mentality with a bias toward action, accountability, and results 

What We Offer: 

AssetWatch is a remote-first company that puts people at the center of everything we do. We want our team members to thrive - that’s why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance. 

Competitive compensation package including stock options 

Flexible work schedule 

Comprehensive benefits including retirement plan match 

Opportunity to make a real impact every day 

Work with a dynamic and growing team 

Unlimited PTO 

We have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration within core working hours is required.