TikTok & TYB Community Manager

Job Title

TikTok & TYB Community Manager

(Fractional 10-12 hours a week)

Role Overview

DUNE Suncare is looking for a TikTok & TYB Community Manager to drive measurable growth across TikTok and our TYB (Try Your Best) community - building a louder brand, a stickier community, and a stronger loyalty engine while converting scrolls into sales. This role sits at the collision point of content, commerce, and community, with clear accountability for TikTok Shop performance, affiliate activation, community engagement, and brand awareness KPIs.

You’ll be equal parts on-camera creator and behind-the-scenes operator: a fast, funny, out-of-the-box thinker who can spark culture, start conversations, and turn them into conversion and long-term love. If you’re the kind of person who can make people laugh, click “add to cart,” and come back tomorrow for more - hi, welcome.

Core Responsibilities

1. TikTok Content Creation & On-Camera Presence

Serve as the on-camera face and/or voice of the DUNE Suncare TikTok account

Conceptualize, film, and edit TikTok-native short-form content that is:

Product-focused

Brand & founder-led

Educational, humorous, inspirational, and aspirational

Retail-aware (Ulta, Bluemercury, Dermstore, etc.)

Produce 5+ videos per week optimized for engagement, reach, and conversion

Stay on top of TikTok trends, sounds, formats, and cultural moments, adapting them authentically to the DUNE brand voice

2. TikTok Content Strategy & Channel Structure

Develop and execute a repeatable, scalable TikTok content strategy

Define and maintain:

Content pillars

Recurring formats

Posting cadence aligned with launches, promos, and campaigns

Operate with a revenue-first mindset, optimizing content for:

TikTok Shop

Affiliate performance

Conversion-driven storytelling

3. TikTok Shop Management

Manage the DUNE TikTok Shop storefront, including:

Product tagging in videos

Storefront accuracy and updates

Conversion-optimized content flow

Ensure TikTok content supports sales goals, hero SKUs, and promotional moments

4.. TikTok Community Engagement

Monitor and respond to TikTok comments and DMs in real time

Actively nurture a high-engagement, brand-loyal TikTok community

Surface audience insights, FAQs, objections, and sentiment to inform:

Content strategy

Product education

Future launches

5.. TYB (Try Your Best) Community Management

Own DUNE’s presence on TYB, acting as the primary brand voice and community lead within the platform

Create, post, and manage community-specific content, including:

Brand updates and announcements

Product drops and early-access moments

Giveaways, challenges, and engagement-driven activations

Founder moments and behind-the-scenes storytelling

Engage daily with the TYB community by:

Responding to comments and direct messages

Encouraging UGC, product reviews, and active participation

Building genuine, long-term relationships with top and emerging community members

Collaborate cross-functionally with the internal team on TYB campaigns, rewards, and loyalty activations

Produce and support local community events, including:

Assisting with event planning, promotion, and attendee engagement

Coordinating community moments tied to pop-ups, retail activations, or brand-hosted gatherings

Capturing content and feedback from events to repurpose across TikTok, TYB, and other social platforms

Track community engagement and sentiment, surfacing actionable insights to inform:

TikTok content strategy

Product storytelling and education

Loyalty, retention, and community growth initiatives

6. Cross-Functional Content & Team Support

Support DUNE’s Social Media Strategist (Kelly) and co-founders with:

TikTok and Instagram filming

Content editing and asset repurposing

Ensure all content aligns with:

DUNE’s visual identity

Brand voice and messaging standards

The broader marketing and launch calendar

Qualifications & Ideal Candidate

Deep understanding of TikTok culture, trends, and commerce (TikTok Shop)

Comfortable and confident on camera

Strong video editing skills (CapCut, In-app editing, or similar tools)

Proven experience driving engagement and conversion on TikTok

Highly organized with the ability to manage multiple content streams and communities

Community-first mindset with strong written communication skills

Experience with affiliate marketing, creator programs, or social commerce is a major plus

Passion for beauty, skincare, lifestyle, and modern brand building
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