Trade Sales Manager
Trade Sales Manager
Position Summary
The Trade Sales Manager (TSM) leads and develops a high-performing team of sales consultants to grow Pella’s presence within the trade industry. This role is responsible for driving sales performance, increasing market share, and delivering exceptional customer satisfaction through effective coaching, consultative selling, and strong customer partnerships. A primary focus of this position is talent development.
The TSM spends more than 50% of their time in the field coaching sales consultants, reinforcing best practices, and strengthening customer relationships.
Key Responsibilities
Team Leadership & Sales Performance
Lead the team to achieve sales targets, profitability goals, and customer satisfaction objectives
Coach sales consultants on consultative and value-based selling techniques
Monitor performance, provide feedback, and deliver ongoing training to improve results
Foster a culture focused on achieving “Very Satisfied” customer outcomes
Business Development & Market Growth
Expand market share through proactive networking, referrals, and lead generation
Support consultants in acquiring new customers and securing first sales opportunities
Build and maintain strong relationships with builders, contractors, and trade professionals
Represent Pella at industry events, trade shows, and professional associations
Coaching & Talent Development
Recruit, hire, onboard, and retain top-performing sales consultants in partnership with HR
Develop team members’ skills in overcoming objections, closing sales, and managing relationships
Strengthen product knowledge and application expertise, including installation guidelines and field measurements
Encourage independent decision-making while supporting problem resolution
Operational Excellence
Ensure accurate quoting and ordering aligned with the Trade Selling Process
Drive profitability through value selling and disciplined discounting practices
Collaborate with Service, Operations, and Accounts Receivable teams to ensure seamless customer experiences
Assist in budgeting, forecasting, and performance reporting
Customer Experience
Promote strong follow-up and customer engagement practices
Ensure consultants act as the primary point of contact for their customers
Address escalated customer concerns with professionalism and urgency
Drive customer retention through exceptional service and relationship management
Skills & Competencies
Strong leadership and coaching abilities with a focus on team development
Proven consultative selling and relationship-building skills
Ability to influence, motivate, and drive performance in others
Excellent communication and presentation skills
Strong problem-solving ability and attention to detail
High level of accountability, resilience, and adaptability in a fast-paced environment
Proficiency with Microsoft Office, mobile technology, and CRM tools
Ability to read and interpret blueprints and job specifications
Qualifications
Bachelor’s degree (or equivalent combination of education and experience)
3–5+ years of relevant sales or leadership experience
Valid driver’s license with acceptable driving record
Ability to manage multiple priorities and adapt in a dynamic work environment
Work Environment & Physical Requirements
Frequent travel within the local market to job sites, showrooms, and customer locations
Ability to stand, walk, drive, and lift up to 50 pounds occasionally using proper technique
Work environment may vary from office settings to active construction sites
Why Join Pella?
Join a team committed to excellence, innovation, and customer satisfaction. At Pella, you’ll have the opportunity to develop talent, grow market impact, and play a key role in shaping the success of our trade business.
About Pella Corporation
As the #1 most-preferred national window and door brand by homeowners across the country, Pella Corporation leads the industry in innovation and design. Founded in 1925, today the Pella Family of Brands encompasses a robust product offering sold and installed through various channels. We are a growing, privately owned company with 20 manufacturing locations and over 10,000 team members in the U.S. and Canada.
Pella is consistently recognized as a great place to work by Newsweek, Forbes and Glassdoor, having most recently been named to America’s Greatest Workplaces for Diversity by Newsweek in 2024, as well as Forbes' 2024 Best Employers for Women and Best-In-State Employer in Iowa. We have also received numerous accolades for innovation and design, including Fast Company’s Best Workplaces for Innovators in 2024 and Most Innovative Manufacturers for 2022 and 2023.
At Pella, our team cares deeply, learns continuously and achieves results that go beyond. We encourage creative thinking that seeks out and includes diverse perspectives. And we empower you to do the work you’re most proud of — that’s why we offer individualized talent development plans, cross-functional experiences and opportunities for career advancement through personal and professional development.
With talent just like you, we are imagining, building and fighting for a brighter future for generations to come. Ready to find a career that sparks your passion?