UGC Creators / Moms Needed for Modern Parenting Brand
We’re looking for relatable mom creators to create short-form UGC content for a new modern parenting/nutrition brand called Easyday.
Easyday is built around one idea:
Less food pressure. More family time.
This is NOT a polished wellness brand.
We’re specifically looking for emotionally relatable, real-life parenting content.
Think:
• picky eaters
• dinner struggles
• lunchbox stress
• “my kid only wants pasta”
• exhausted parenting moments
• realistic family life
• funny/chaotic food moments
• warm, honest parenting energy
We are NOT looking for:
• perfect influencer moms
• overly aesthetic content
• scripted sales videos
• aggressive “BUY THIS NOW” ads
The vibe should feel:
• natural
• emotionally real
• iPhone-native
• relatable
• warm
• modern
• authentic
We strongly prefer:
• US-based creators
• or native US-English speaking creators
as the first ad tests will target the US market.
Examples of content we’re looking for:
• talking-to-camera style
• relatable parenting stories
• candid family moments
• POV/Reels/TikTok style videos
• humorous food-related parenting situations
• emotional/comforting messaging
Requirements:
• Parent creator (preferably moms with young children)
• Comfortable speaking on camera
• Natural iPhone-style filming
• Strong emotional authenticity
• Able to deliver raw clips + edited version
Deliverables:
• 15-30 second vertical videos
• Raw footage included
• Light editing/subtitles preferred
Budget:
• Initial test budget: approximately $500-$1500 total
• Typical budget per UGC asset: $50-$150 depending on quality, deliverables and experience
We are mainly looking for creators with strong authenticity and relatability, not high production quality.
To apply:
Please send:
• examples of your content
• your rates per video
• whether you can provide raw footage
• a short introduction about yourself/family content style
Bonus if you:
• naturally create relatable parenting content
• have experience with TikTok/Reels UGC
• are comfortable with emotional storytelling
This can turn into an ongoing collaboration if it’s a good fit.
Apply tot his job