User Acquisition Manager

This is a remote position.

Key Responsibilities

1. User Acquisition Growth

Own user acquisition across:

Google Ads

Meta Ads

App Store Optimization (ASO) to improve conversion rate

Future acquisition channels as needed

Continuously scale installs while maintaining acquisition efficiency and user quality.

2. Deep Product & Persona Understanding

Develop deep understanding of:

Thermer app

User segments

User personas

User motivations

Printing workflows

Monetization model

Activation journey

Retention drivers

3. Post-Install Optimization

Focus on post-install metrics, not only install volume.

Examples:

Activation Rate

Time to First Print

D1 Retention

D7 Retention

D30 Retention

Purchase Conversion Rate

Subscription Revenue

LTV

ROAS

Continuously identify ways to improve user quality and business outcomes.

4. Experimentation Culture

Run continuous experiments across:

Google Ads

Audiences

Asset Groups

Ad Copy

Videos

Images

Budget Allocation

Bidding Strategies

Meta Ads

Creatives

Audiences

Interests

Lookalikes

Placements

Campaign Structures

ASO – Custom Store Page

Keywords

Title

Short Description

Long Description

Screenshots

Videos

No significant change should be implemented without a clear hypothesis and success criteria.

5. AI-Driven Execution

Use AI extensively to improve productivity and performance.

Examples:

Creative ideation

Creative generation

Ad copy generation

Audience research

Competitor research

Data analysis

Experiment generation

Keyword research

Persona analysis

Reporting

Expected outcome:

Deliver more experiments and insights with the same effort through strategic AI usage.

Required Mindset

Must be:

Data-driven

Evidence-driven

Results-oriented

Curious

Analytical

Experiment-focused

Product-minded

Reporting Requirements

Submit weekly report in Notion including:

KPIs

Experiments completed

Experiment results

Learnings

Competitor observations

AI tools used

Planned next actions

All conclusions should be supported by data whenever possible.

Note: There is a full-time opportunity after the 6 months contract