Vice President Marketing (AI Native GTM)
A Hill Road CoLab client is looking for an AI-native, GTM leader to lead the Marketing function at a B2B SaaS company. This person should think like an operator, experiment like a product leader, and treat AI as a force-multiplier.
The position is remote, but being located in the New York or Tri-State area is preferred for regular meetings with leadership.
About the Company
We are a private-equity backed B2B SaaS company in active turnaround. The mandate is clear: rebuild growth, modernize go-to-market, and embed AI deeply into how we acquire, convert, and retain customers.
We are not looking for incremental optimization. We are building an AI-first marketing engine that compounds speed, insight, and efficiency while remaining tightly tied to revenue and capital discipline.
Role Overview
As VP of Marketing, you will own end-to-end pipeline creation and GTM execution, with a primary focus on new customer acquisition and revenue impact.
You will assess what exists, tear down what’s obsolete, and build a modern, AI-enabled B2B marketing system that delivers near-term pipeline while establishing long-term differentiation.
This role is hands-on by design. You will work directly with the CEO, Sales, and Product to turn AI-driven product capability into clear positioning, faster execution, and measurable revenue outcomes.
Key Responsibilities
Revenue & Pipeline Ownership
• Own pipeline creation targets tied directly to bookings and ARR.
• Design and operate a full-funnel, revenue-grade demand engine (inbound, outbound enablement, product-led motions, paid, partners).
• Build rigorous attribution, forecasting, and funnel diagnostics. No vanity metrics.
• Constantly optimize CAC, payback, and conversion velocity.
AI-Native Go-to-Market
• Translate AI capabilities into clear, buyer-relevant value propositions (economic buyer, technical buyer, and user).
• Own messaging architecture, ICP definitions, segmentation, and narrative clarity.
• Partner tightly with Product to launch, iterate, and reposition offerings at speed.
AI- Driven Marketing Systems
• Actively deploy AI across: targeting & ICP refinement, personalization at scale, content generation & testing, funnel and pipeline diagnostics.
• Build repeatable AI workflows, not one-off tools.
Execution & Team Leadership
• Build and lead a lean, high-output marketing team.
• Comfortable being hands-on where leverage is highest.
• Operate across a distributed, global team with clear cadence and accountability.
• Build dashboards and operating rhythms that keep Marketing, Sales, and Leadership tightly aligned.
Turnaround & Ownership Mentality
• Operate like an owner: capital-efficient, decisive, and results-driven.
• Comfortable making hard resets—process, people, and priorities.
• Bias toward speed, learning, and outcomes over perfection.
Ideal Candidate Profile
Experience
• 10–15 years of B2B marketing experience with direct pipeline ownership.
• Proven success driving new customer acquisition in B2B SaaS.
• Experience in turnarounds, scale-ups, or PE-backed environments strongly preferred.
• Experience working with globally distributed teams is a plus.
AI & Systems Orientation
• Hands-on experience applying AI in marketing today, not just talking about it.
• Thinks in systems, workflows, and feedback loops, not campaigns.
• Comfortable experimenting rapidly, killing what doesn’t work, and doubling down on what does.
Skills & Capabilities
• Deep expertise in demand generation, revenue analytics, and GTM execution.
• Hands on experience with Gemini, Claude, ChatGPT, 6sense, Clay, Jasper etc.
• Experience with Vibe coding and other AI-first marketing experiment tools
• Strong strategic judgment paired with tactical fluency.
• Fluent with modern martech stacks (CRM, automation, analytics, intent, experimentation tools).
Leadership Traits
• Ownership mentality: accountable, direct, outcome-oriented.
• High agency: figures things out without waiting for permission.
• Comfortable with ambiguity, pressure, and rapid change.
• Collaborative but decisive; low-ego, high-standards.
Why This Role
• Real mandate, real authority in a company undergoing true transformation
• Direct access to CEO and board-level visibility
• Opportunity to build one of the most AI-forward GTM engines in mid-market B2B SaaS.
• Material impact on revenue, valuation, and strategic direction.
The anticipated base salary range for this role is $140,000–$180,000, with variable compensation tied to performance. In addition, this role is eligible for meaningful equity participation (approximately 1–5%), reflecting the company’s focus on long-term value creation.
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