Virtual Assistant for Micro-Influencer Outreach (Instagram & TikTok)
We’re looking for a sharp, detail-oriented Virtual Assistant to support influencer outreach and vetting for a new lifestyle-focused mobile app launching in select U.S. markets. The app is centered around storytelling, design, and home discovery—offering a more authentic and emotional way to connect with how people live.
This role is critical to helping us build early awareness and trust through partnerships with micro-influencers.
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Responsibilities:
• Identify and vet micro-influencers (5K–100K followers) on Instagram and TikTok in NYC, NYC Suburbs, The Hamptons, and Miami
• Assess fit based on content style, engagement rate, and follower quality
• Send outreach messages using provided templates (DMs or email)
• Track outreach, replies, follow-ups, and status in a shared Google Sheet
• Report weekly on outreach activity and top candidates for collaboration
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Requirements:
• Strong research and communication skills
• Experience with influencer outreach or virtual assistant roles
• Familiarity with Instagram, TikTok, and influencer culture
• Reliable and organized — able to work independently and meet weekly targets while being representative of our agency
• Proficiency with Google Sheets
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Bonus if you have:
• Experience working in lifestyle, home, or real estate-adjacent niches
• Knowledge of influencer platforms
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Details:
• 10–20 hours/week
• Initial project length: 1–3 months (with potential to extend)
• Fully remote
• Competitive hourly rate based on experience
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