VP, Engagement Strategy
Job Description:
• Lead end-to-end engagement strategy across key accounts, owning direction, quality of output, and overall impact
• Translate brand strategy into omnichannel engagement plans, activation strategies, experience maps, content matrices, and channel-specific content guidance
• Lead engagement planning, activation, and measurement across patient journeys, ensuring strategies are grounded in audience needs, behaviors, and decision-making pathways
• Develop brand ecosystem and experience strategies that define how touchpoints, content, and channels work together across the full engagement journey
• Partner cross-functionally with Brand Strategy, Creative, Medical/Scientific, Media, Account, Analytics, and other teams to integrate strategy and bring engagement plans to life
• Apply platform, channel, and performance insights to optimize activations against defined success metrics
• Identify growth opportunities and innovative engagement approaches that improve audience connection, brand affinity, and business impact
• Manage, mentor, and develop senior and junior strategists, providing clear direction and feedback
Requirements:
• 8+ years of experience in engagement strategy, digital strategy, omnichannel strategy, experience planning, or related strategy roles, preferably within healthcare, pharma, life sciences, or a highly regulated industry
• Proven ability to independently lead engagement strategy across complex accounts, including setting direction, guiding clients, and owning deliverables from start to finish
• Experience developing engagement strategies, omnichannel plans, brand ecosystems, experience maps, activation briefs, content matrices, and channel-specific content strategy
• Experience applying audience and behavioral insights, including segmentation, personas, channel behaviors, engagement patterns, platform insights, and decision-making pathways
• Skilled at translating strategic inputs into actionable engagement plans that connect messaging, content, tactics, and channels across the patient experience
• Collaborative cross-functional leader with the ability to partner effectively across disciplines and guide teams toward aligned outcomes
• Comfortable operating with autonomy, managing ambiguity, leading client discussions, and maintaining accountability for engagement quality, performance, and client impact
Benefits:
• You will receive a 401K plan with an employer match contribution up to 4% (immediately vested)
• Life insurance
• Disability coverage
• Medical, dental, and vision plans
• Flexible working arrangements including hybrid and remote work
• Option to work from anywhere across the globe two weeks each year
• 20 vacation days plus one personal well-being day
• Recognise 9 public holidays
• Gifted end-of-year holidays
• Early Summer Friday finish in June, July, and August
• Free counselling through our employee assistance program
• Personalized health support
• Enhanced maternity, paternity, family leave, and fertility policies
• Continuous opportunities for professional development with on-demand training
• Support for global mobility opportunities
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