VP Media, Marketing Services

We are looking for a results-driven Vice President, Media to lead the strategy, execution, and performance of integrated media initiatives that support our university partners’ enrollment objectives. This role combines internal team leadership with external agency oversight and spans digital and traditional media channels. The VP, Media will be responsible for driving high-quality lead generation, optimizing media investments, and delivering full-funnel strategies grounded in data and market insights.

This is a senior leadership role for a marketing expert who thrives at the intersection of strategy, analytics, team leadership, and cross-channel execution.

We are looking for a results-driven Vice President, Media to lead the strategy, execution, and performance of integrated media initiatives that support our university partners’ enrollment objectives. This role combines internal team leadership with external agency oversight and spans digital and traditional media channels. The VP, Media will be responsible for driving high-quality lead generation, optimizing media investments, and delivering full-funnel strategies grounded in data and market insights.

This is a senior leadership role for a marketing expert who thrives at the intersection of strategy, analytics, team leadership, and cross-channel execution.

We are looking for a marketer who knows how to find audiences beyond the usual digital platforms.
This role is responsible for discovering where prospective students actually spend their time—professional associations, industry newsletters, podcasts, communities, and niche media—and building marketing partnerships that connect those audiences with university academic programs.
Note: This is not a traditional digital advertising role focused on search, paid social, or programmatic media buying. Instead, the role focuses on identifying niche audiences and building marketing partnerships with organizations, media platforms, and professional communities.
This role may be a great fit if you have experience in:
Partnership or sponsorship marketing
Audience development for newsletters, podcasts, or media platforms
Media or advertising sales strategy
Marketing through professional associations or industry communities
Growth marketing roles where you developed new acquisition channels


As our Vice President, Media, you will be responsible for:

Strategy & Leadership

Lead the development of full-funnel media strategies designed to acquire qualified leads and drive enrollment across university partner programs

Own the vision and evolution of media planning, buying, and performance across digital and traditional channels

Manage, coach, and grow a multidisciplinary team of paid and organic media specialists.

Serve as the organization’s senior authority on media strategy, lead generation, and performance marketing best practices

Foster a high-performance team culture focused on accountability, innovation, and continuous improvement

Media Planning, Buying & Channel Oversight

Oversee the planning, execution, and optimization of campaigns across paid search, paid social, programmatic, affiliate, search and ai engine optimization (SEO/AEO), and conversion rate optimization (CRO)

Lead management of an internal team and external media agencies responsible for primary media buying across Google, display, Meta and LinkedIn.

Expand and optimize media mix across additional existing and traditional channels including but not limited to CTV, out of home and radio.

Guide audience strategy, budget allocation, bid strategy, and creative testing in collaboration with internal and external partners

Evaluate and implement new tools, technologies, and channels to improve performance and scalability

Performance Management & Analytics

Own and drive performance against key KPIs including conversion rate, cost per prospect, cost per application, and cost per acquisition

Analyze campaign and channel performance to generate actionable insights and continuous optimization strategies

Lead regular performance reviews with internal teams, external partners, and senior stakeholders

Client & Stakeholder Leadership

Serve as a senior marketing advisor in client engagements, presenting media strategies, performance insights, and optimization plans

Support new client onboarding, strategic planning, forecasting, and channel mix development

Contribute to business development efforts including proposals, media strategy presentations, and partnership growth

Operational & Financial Oversight

Ensure effective management of media budgets and investments to maximize return and efficiency

Monitor financial performance related to media programs, including forecasting and budget pacing

Partner with finance and operations to ensure accurate billing, invoicing, and vendor management

Drive operational excellence across internal teams and external partners

You have: