VP, Sales

Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories, and demonstrate the unique value of earned media. Muck Rack’s AI-powered, comprehensive, and integrated platform streamlines the PR workflow to help businesses generate positive media coverage, monitor mentions to manage brand reputation, and analyze PR’s impact on business outcomes. By combining media database, monitoring, and reporting into one dynamic platform, we empower teams to collaborate seamlessly, pitch effectively, and analyze results faster and more efficiently.

Founder-controlled, fully distributed, and growing sustainably, Muck Rack has received several awards for its unparalleled culture and product from organizations like Inc., Quartz, G2, and BuiltIn. We value resilience, transparency, ownership, and customer devotion, and infuse these values into everything we do. 

We’re looking for a strategic, performance-oriented, and operationally rigorous Vice President of Sales to join our team and help us drive consistent revenue outcomes, strengthen execution across the funnel, and raise the performance bar across our sales organization.

As our Vice President of Sales, your mission will be to build a more predictable, disciplined, and high-performing sales engine — owning new business revenue across SMB, Mid-Market, Enterprise, and Strategic segments. You’ll lead and develop a team of sales leaders, partner closely with a new Chief Revenue Officer, and play a key role in upleveling talent, performance expectations, and operating standards across the organization.

This is a great opportunity for someone who is excited about stepping into a business with strong fundamentals and helping evolve it into a more structured, accountable, and consistently high-performing revenue organization.

What you’ll do:

Own new business revenue performance across all sales segments, including pipeline generation, conversion, and quota attainment

Lead and develop a multi-layered sales organization, managing managers and supporting their teams to consistently meet or exceed targets

Raise the performance bar across the organization through clear expectations, structured inspection, and consistent accountability

Establish and reinforce operational rigor across forecasting, pipeline management, and deal inspection

Partner closely with our Chief Revenue Officer to align on strategy, priorities, and performance expectations

Build and execute sales strategies that improve win rates, deal velocity, and overall efficiency across segments

Partner with Revenue Operations to improve forecasting accuracy, reporting, and visibility into performance

Collaborate with Marketing, Product, and Customer Success to align go-to-market strategy and ensure a seamless customer journey

Diagnose performance gaps across teams and implement clear, measurable plans to improve outcomes

Act as a senior leader across the business, contributing to company-wide strategy and decision-making

How success will be measured in this role:

Consistent attainment of new business revenue targets across all segments

Improved forecasting accuracy and reduced variance across the funnel

Increased win rates and more efficient sales cycles

Strong, consistent performance across sales teams and leaders

Measurable improvement in talent quality, development, and retention

Clear alignment and execution across GTM teams

If the details below describe you, you could be a great fit for this role:

15+ years of experience leading sales teams, with a strong background in B2B SaaS sales

Direct experience selling into PR, communications, or media intelligence buyers, with deep familiarity with the PR/comms landscape

Proven track record of leading multi-segment sales organizations to consistently meet or exceed revenue targets with clear experience leading enterprise and strategic sales functions. 

Experience managing and developing sales leaders (not just individual contributors)

Strong operational expertise in forecasting, pipeline management, and performance inspection

Demonstrated ability to raise performance standards and manage through underperformance

Proficiency with CRM tools (e.g., Salesforce) and sales analytics

Strong executive presence and ability to influence across the organization

Experience working cross-functionally with Marketing, Product, Customer Success, and Revenue Operations

Ability to balance strategic thinking with hands-on execution

Alignment with Muck Rack’s core values: Customer Devotion, Resilience, Transparency, Ownership

 

Interview Overview 

Here’s what you can expect from our process. We’ll keep you informed at every step and let you know if anything changes along the way.

Intro call with a member of our Talent Team

A video interview with the Hiring Manager

Panel interviews with executive team members

Travel & Team Engagement Expectations

This role requires up to 10% travel for team collaboration, customer engagements, and company events. As part of our commitment to building strong connections across our fully distributed team, attendance at our annual company offsite (typically held in Mexico) is expected.

Salary 

In the US, the on-target earnings for this role are between $400,000 – $450,000+, depending on skills and experience. Total compensation for this role consists of base salary, variable compensation, and equity. 

We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. For all other countries, we have competitive pay bands based on market standards.

Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.
Why Muck Rack?

Remote Work, Forever 

Fully distributed team with a permanent remote setup

Home office stipend, phone and internet reimbursement, coworking membership

Virtual and in-person team bonding (lunches, events, competitions)

Transparent & Fair Compensation 

Competitive geo-neutral pay in the U.S.

Annual reviews to ensure equity and market alignment

Standardized bonus or commission structure

401(k) with employer contributions

Equity opportunities

Health & Wellness

Comprehensive medical, dental, vision, disability, and life insurance for employees and dependents

100% premium coverage for individuals on high-deductible plans

24/7 Virtual Care and Employee Assistance Program

Employer-funded HSA contributions and other pre-tax benefits

Quarterly wellness stipend and free Headspace subscription

Time Off & Family Benefits

 4+ weeks of PTO, plus paid sick and mental health days

13 paid holidays with the option to swap for personal days

Up to 16 weeks of fully paid parental leave

Learning and Development

Transparent pathways for internal mobility and promotion

Bi-annual performance reviews, team workshops, and leadership training

Unlimited access to Coursera and O’Reilly

2 additional PTO days annually for learning and development

Inclusive, Customer-First Culture

Commitment to equity and valuing diverse perspectives

Agile, founder-led company focused on collaboration and innovation

Trusted by 3,000+ companies worldwide

Note: Benefits and compensation reflect offerings for U.S.-based employees. Support is provided for employees in other locations, in compliance with local laws and regulations.

While we are a fully distributed team, we do have limitations on where we can hire and maintain a list of acceptable working locations based on job function. If we are unable to hire in your current location for the role for which you applied, you will be notified via email. While we enjoy many benefits as a permanently distributed and remote company, we cannot always support relocation or extended travel and have guidelines in place to ensure compliant work away from your designated permanent residence.

 

#LI-Remote

Please note: For detailed information regarding our GDPR and/or CCPA compliance policies, including how we handle personal data and privacy rights, kindly refer to the email correspondence accompanying this application.

Muck Rack does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to Muck Rack will be considered Muck Rack property, and Muck Rack will not pay a fee should it hire the subject of any unsolicited resume.

Muck Rack considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

Note to applicants/job seekers: We have recently been made aware of scams impersonating Muck Rack’s HR team. Please be cautious of these attempts to elicit banking or other financial or sensitive information. Muck Rack will never request financial information during the interview process, and follow ups for interviews or next steps will always come from an ‘@muckrack.com’ email address. If you are contacted by anyone from a different domain who claims to be from Muck Rack, please forward the communication to legal@muckrack.com.