Website content writer

Project overview

I’m looking for an experienced bilingual (French/English) human copywriter & content strategist to create the full website content for LEADXC, a boutique advisory brand operating at the intersection of:

HR transformation & people strategy

Executive leadership, boards & culture

Gen Z / early-career talent, employability & future skills

Benchmarks in terms of clarity and positioning:

Korn Ferry, McKinsey, Accenture, PwC, IBM, Mercer, EY.

The website must:

Generate qualified leads (CHROs, CEOs, boards, HR leaders, universities, employers, Gen Z talent)

Deliver high-quality, original, HUMAN writing – no AI-generated copy

Be SEO-informed and structured for clear, confident navigation

Make visitors stay, explore, and come back, not just skim and leave

I want real writing, crafted by a real person, with thought, depth and nuance – not AI-generated content.

Scope of work

You will transform a rich strategic framework into clear, conversion-focused, bilingual website content.

1. Content strategy & structure

Refine / validate the site map for two main universes:

LEADXC – Corporate (HR, leadership, culture, org & talent, rewards, executive search, etc.)

LEADXC Next – Gen Z & Early-Career (career discovery, employability, early-career acceleration, young leaders, ecosystems)

Decide what becomes top-level pages vs. sections

Design a content flow that speaks to both corporate decision-makers and Gen Z / early-career talent

2. Bilingual copywriting (FR/EN) – human-written only

Write original content for ~15–20 pages total (EN + FR) based on the provided pillars and draft material

Use a premium consulting tone (strategy firm level, but human and accessible)

Explain complex topics (HR transformation, people analytics & AI, culture, org design, succession, rewards, employability…) in a simple, outcome-focused way

Ensure both languages are equally strong, not just a rough translation

No AI copywriting tools as the main writer – the content must be written and edited by you, as a human professional

3. Lead-generation & engagement focus

Craft strong value propositions, page intros and CTAs that drive:

inquiry / discovery calls

program and partnership requests

community / newsletter / ecosystem sign-ups

Write content that makes visitors want to keep reading and exploring, not bounce after 10 seconds

Suggest lead magnets / content ideas (guides, diagnostics, checklists, etc.) that can grow a qualified pipeline

4. SEO & on-page optimisation

Do basic keyword research around:

HR transformation, strategic HR advisory, executive leadership, culture change, org design, succession, rewards, Gen Z careers, employability, early-career talent, etc.

Integrate keywords naturally into: titles, headings, copy and FAQs

Propose SEO-friendly page titles, meta descriptions and H1/H2 structures

Suggest internal linking between Corporate and Next/Gen Z areas

5. UX-oriented content

Turn each pillar into a clear, visualisable framework or journey (phases, steps, pillars, lenses…)

Suggest section layouts and content blocks that a designer can easily turn into a modern, clean site

Keep a coherent brand narrative across the Corporate and Gen Z universes

Key content areas (high-level)

LEADXC – Corporate

HR Transformation & Strategic HR Advisory

Executive Leadership & Governance

Executive Education & Future-Proofing

Culture, Values & Leadership Behaviours

Organization & Talent Development, Succession & Future Skills

Executive Search & Future Talent Intelligence

Total Rewards, Performance & Incentives

LEADXC Next – Gen Z & Early-Career

Career Discovery & Best-Match Navigator

Work-Readiness & Employability Sprints

Early-Career Acceleration (Years 1–3)

Young Leaders & HiPo Gen Z

Community, Universities & Employer Ecosystems

Your role: turn this into a sharp, intuitive, lead-generating website in French and English.

Ideal freelancer profile

Fluent / native-level in both French and English (C1/C2), with proven copywriting in each

Experience with:

consulting, HR, leadership, organisational development, executive education, or

complex B2B services with multi-stakeholder decision journeys

Strong SEO copywriting background

Able to write for senior executives AND Gen Z / early-career talent without losing depth

Can design frameworks and content flows, not just “pretty sentences”

Commitment to human-written content:

You personally write and edit the copy

No “push-button AI” text delivered as final work

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