Working Student Marketing DACH (m/f/d)

Allow us to introduce ourselves

Hello there! We’re Appinio, a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions.

We started out in Hamburg back in 2014, but we’re now humbled to call the world our playground, with over 260 employees spread across 13 countries (we’re remote-first), 2600+ international clients, delivering research from +190 markets, globally.

Want to be a part of the Appinio movement? 🚀

Here at Appinio, we value transparency in our recruitment process, and we've created a blog to share what to expect during each step of our journey together: here

Your mission as a Working Student Marketing DACH (m/f/d)

As a Working Student Marketing DACH, you will support the planning and execution of marketing campaigns, content, and go-to-market initiatives across the DACH region. You will gain hands-on experience across a broad range of marketing activities while contributing to projects that drive business growth.

Working closely with Marketing, Sales, Customer Success, and our global teams, you will play an active role in delivering impactful initiatives while building valuable experience in a fast-paced B2B SaaS environment.

A few words about the team

Our Marketing team is the creative and strategic engine behind Appinio’s growth. We are a small, international team that values collaboration, curiosity, and a good sense of humor - memes and pet pics included, and you will work closely with the Marketing Lead DACH while being embedded in the wider marketing team. 

What you’ll be doing

Contribute to content creation across channels, including blog articles, social media posts, and email campaigns, leveraging AI tools in a thoughtful and effective way

Maintain and update website content using CMS tools like HubSpot

Own and manage parts of the monthly marketing newsletter, including content coordination, setup, sending, and performance tracking

Assist in the preparation and execution of marketing reports and studies in close collaboration with our Research team, including questionnaire setup, data preparation, and creation of result overviews

Support PR activities such as drafting press materials, researching relevant journalists, and tracking coverage

Help localize global marketing and product content for the DACH market, including adapting presentations and sales materials

Contribute to content management and sales enablement by organizing and maintaining marketing assets for cross-functional use

Support CRM management in HubSpot, including data hygiene and database maintenance

Assist in the planning and execution of marketing events (e.g. webinars, roundtables, trade fairs), including coordination, logistics, and follow-ups

You will thrive in this role if

You are currently enrolled in a degree program in Marketing, Business, Communications, or a related field, with at least one year remaining in your studies

You are highly fluent in both German and English, with excellent written and verbal communication skills

You are available to work 15-20 hours per week, with flexibility around exam periods or similar

You have a strong interest in B2B marketing and SaaS environments

You are proactive, hands-on, and eager to learn by doing

You are structured, detail-oriented, and reliable in your work

You are comfortable using digital tools; experience with HubSpot, CMS platforms, AI tools, or similar solutions is a plus

What’s in it for you?

All the hardware you need and your own MacBook

Subsidised Urban Sports Club or ClassPass membership based on location

Additional role details

This is a fully remote position open to candidates based in Germany

This role will report directly to our Marketing Lead DACH

Our interview process

Screening Call with Marketing Lead DACH

Case Study interview with Marketing Lead(s)

Offer

Kind reminder: Please ensure that your application is submitted in English.

This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position, we encourage you to apply. We're eager to hear from individuals who share our enthusiasm.

Appinio is an equal-opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

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