AI Serch Strategist

ABOUT UA/UNIFORM ADVANTAGE BRANDS

For over 40 years, UA Brands has designed fashion-forward apparel for the medical and culinary professionals who make a difference every day. We’re proud to support the people behind the work, those showing up and making an impact every shift. We’re a purpose-driven team with a strong commitment to community, collaboration, and service. Here, you’ll find a culture that values connection, fresh perspectives, and real impact. From the start, we’re committed to giving you an authentic look at life at UA Brands and how you can grow, contribute, and make your mark. 

ABOUT THE ROLE

UA Brands is seeking an innovative AI Search Strategist to help improve how our brands, products, and content appear across AI-powered search and discovery platforms including ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and other emerging AI search tools. 

This role combines technical SEO, AI search optimization, structured data strategy, semantic search, and content discoverability to help ensure AI systems can accurately understand, retrieve, and recommend our products and digital content.

The ideal candidate has experience in SEO, technical SEO, AI search optimization, semantic content strategy, schema markup, and e-commerce search visibility. This person will work cross-functionally with marketing, development, content, merchandising, and analytics teams to improve AI-readiness and organic discoverability across our digital ecosystem.

This is a unique opportunity to help shape the future of AI-driven commerce and conversational search.

This position requires one to work in the permanent shift between 6:00 PM and 3:00 AM IST, Monday through Friday.

WHAT YOU’LL DO

AI Search Optimization & AI Discoverability

Develop and execute strategies to improve visibility across AI-powered search platforms and generative AI search experiences

Optimize website content and structure for AI-readability, semantic search, and conversational search queries

Improve AI discoverability through internal linking, topical authority, and entity optimization

Monitor AI search trends, LLM search behavior, and emerging AI retrieval technologies

Help increase brand citations and product visibility in AI-generated answers and AI search results

Technical SEO & Structured Data

Lead structured data and schema markup initiatives across product pages, category pages, FAQs, editorial content, and organizational pages

Maintain and optimize JSON-LD schema implementations to improve machine readability and AI comprehension

Conduct technical SEO audits focused on crawlability, indexing, site architecture, and AI accessibility

Partner with developers to implement technical SEO enhancements and AI-readiness improvements

Identify opportunities to improve semantic page structure and AI retrieval performance

Content Strategy & Semantic Search

Partner with content teams to build AI-optimized and search-friendly content strategies

Support conversational search optimization and FAQ content development

Improve content organization and semantic relevance to support AI-powered search experiences

Help develop scalable content frameworks that improve organic search and AI-generated visibility

Analytics & Reporting

Monitor AI referral traffic, AI search visibility, and organic search performance metrics

Build dashboards and reporting frameworks to track AI discoverability and AI citation performance

Conduct competitive analysis across SEO, AI search, and digital discovery channels

Translate findings into actionable recommendations for marketing and development teams

Cross-Functional Collaboration

Work closely with development, marketing, merchandising, analytics, and content teams

Communicate AI search opportunities and technical recommendations clearly to stakeholders

Support QA testing and implementation of SEO and AI-search-related initiatives

 Required Qualifications

Bachelor’s degree in Marketing, Business, Communications, Information Systems, Computer Science, or related field

Experience in:

SEO

Technical SEO

Digital marketing

Organic search optimization

Content strategy

AI search optimization

Strong understanding of:

technical SEO fundamentals

crawlability and indexing

semantic search

internal linking

site architecture

Experience with structured data, schema markup, and JSON-LD implementation

Familiarity with AI-powered search platforms including:

ChatGPT

Google AI Overviews

Perplexity

Gemini

Claude

Experience using SEO and analytics platforms such as:

Google Search Console

GA4

Ahrefs

SEMrush

Screaming Frog

Looker Studio

Strong analytical, organizational, and communication skills

Preferred Qualifications

Experience with e-commerce SEO and product discoverability

Understanding of entity optimization, knowledge graphs, and AI-readable content structures

Experience optimizing content for conversational search and AI-generated answers

Familiarity with semantic search optimization and AI search behavior

SEO, analytics, or AI-related certifications preferred 

WHERE YOU’LL WORKREMOTE 

Work from HomeHave workplace flexibility - you’ll work exclusively from the comfort of your home with no commute! Remote employees are expected to be online and available during the core business hours for their team. Company computer equipment is provided for business use.

WORKSPACE REQUIREMENTS

A quiet, private, distraction-free work environment without any conflicting responsibilities during your scheduled work shift. With 100 MBPS Internet speed and 9 hours of power backup.

WHY YOU’LL LOVE WORKING HERE

UA BRANDS offers a full range of benefits that address both your health and financial needs.

Company-sponsored medical insurance for employees and family members

Company-sponsored Life insurance for employee

Company-sponsored Group Personal Accidental insurance for employee

Company-sponsored Gratuity Benefit

Continuous remote work

Hardship Allowance: Paid over and above the employees’ monthly salary

Extended Hardship Allowance: Paid over and above the employees’ monthly salary

Paid Vacation / Earned Leave

Maternity Leave, Compensatory Off Leave, Bereavement Leave, and Paternity Leave as per the applicable norms. 

Holiday Pay

Referral Program - Get paid to work with Friends

Regular Recognition, Social Activities, Monthly Events, and Birthday Celebrations – Mandatory Fun.

UA IS AN EQUAL OPPORTUNITY EMPLOYER

As an employee of any UA Brands division, you will be part of an established and dynamic organization. We believe that success starts from within, and we are seeking individuals who thrive in an environment that encourages and supports self-management. To provide equal employment and advancement opportunities to all individuals, employment decisions at UA Brands will be based on merit, qualifications, and abilities. UA Brands does not discriminate in employment opportunities or practices based on race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. UA Brands will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship. 

We are a Drug-Free Workplace.