Airbnb Outreach Copywriter (STR / Co-Hosting Experience Required – Writing Only)

Job Description

I’m looking for an experienced copywriter who understands Airbnb host psychology and Airbnb-safe outreach.

This role is writing and strategy only.

You will not be sending messages, accessing my Airbnb account, or managing conversations.

Your job is to help me build a repeatable, platform-safe outreach system that starts conversations with individual Airbnb hosts (1–5 listings) without sounding salesy or triggering defensiveness.

If you’ve never written Airbnb or STR-specific outreach before, this role will not be a fit.

⚠️ Important – Please Read Carefully

This is not a role where you write custom messages for every listing.

You will not:

Write bespoke messages per host

Send or manage Airbnb DMs

Log into my Airbnb account

Close or negotiate deals

You will:

Create outreach templates that can be reused safely

Explain the psychology and reasoning behind each message

Define exactly how messages should be lightly personalised

Help me understand how to reply to hosts correctly

Scope of Work

1️⃣ Initial Airbnb Outreach Templates

You will create 3 short Airbnb DM templates designed to start conversations (not pitch).

Each template should:

Be Airbnb-safe and conversational

Follow the same core structure with slight tonal variation

Include clear placeholders for light personalisation (e.g. area, listing detail)

These templates will be reused across my lead list.

2️⃣ Explanation & Psychology

For each template, you will explain:

Why it’s structured the way it is

What psychological triggers it uses

What it intentionally avoids saying (and why)

What type of host the message is best suited for

I want to understand how and why the message works, not just copy it blindly.

3️⃣ Personalisation Rules

You will clearly outline:

Which parts of the message should be personalised

How much personalisation is enough (e.g. one short line)

What should never be mentioned or personalised

The goal is to keep messages human without rewriting them completely.

4️⃣ Follow-Up Messages

You will write 2 universal follow-up messages:

Follow-up #1: gentle nudge

Follow-up #2: polite close-the-loop

These will be used only for non-responders and should remain non-pushy and Airbnb-safe.

5️⃣ Response Guidance

Instead of full conversation scripts, you will provide:

Guidance on how I should reply to common host responses (e.g. “we’re managing fine”, curiosity, soft rejection)

Example replies for 3–5 common scenarios

Brief explanation of why those responses keep the conversation alive

Where the Work Should Be Created:

All templates, explanations, and guidance should be delivered in Google Docs (or a single well-organised document).

No per-lead writing inside my Google Sheet is required.

The system should be easy to reference and reuse long-term.

What I Will Provide:

A qualified lead list (already collected and scored)

Clear ICP and host psychology

Offer framing (low-risk co-hosting / optimisation)

Feedback based on real outreach results once messages are live

Who This Is For

You are a good fit if you:

Have written for Airbnb, STR, property management, or co-hosting businesses

Understand Airbnb’s sensitivity to tone and message volume

Prefer calm, human messaging over aggressive persuasion

Think in systems, not one-off scripts

You are not a fit if you:

Write sales-heavy first messages

Rely on hype or guarantees

Haven’t worked with Airbnb or STR-related clients before

Screening Questions (Required)

1. Have you written Airbnb or STR outreach before? Briefly explain.

2. Why is Airbnb outreach different from email or LinkedIn outreach?

3. What is a safe daily DM volume on Airbnb, and why?

4. Write a 2–3 sentence Airbnb DM whose only goal is to start a conversation (no selling).

Applications without thoughtful answers will be ignored.

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