Category Analyst

Califia Farms is seeking a Category Analyst, an entry-level role for individuals passionate about data and consumer behavior. The role involves hands-on training in data analytics and category management, supporting business decision-making across key product categories while collaborating with various teams.

Responsibilities

• Learn and apply analytical techniques to extract insights from internal sales data and syndicated tools
• Support data cleansing, hierarchy management, and maintenance of product category structures
• Build weekly and monthly reporting dashboards to monitor business performance
• Track key performance indicators (KPIs), highlight performance drivers, and flag areas requiring deeper review
• Prepare clear, concise reports and visualizations for internal stakeholders
• Assist in evaluating category trends, sales performance, market share, and profitability metrics
• Support deeper ad‑hoc analyses on key business questions and strategic priorities
• Help identify growth opportunities, competitive dynamics, and potential risks within assigned categories
• Use consumer insights and shopper behavior trends to inform sales and marketing strategy
• Partner with Sales, Marketing, and Operations to support the development of category strategies
• Learn how assortment, pricing, and promotional levers influence retail performance
• Help monitor competitive activity and broader industry trends
• Contribute to customer-facing materials, including category reviews and selling stories
• Lead and manage category-related projects, ensuring timely and efficient execution
• Collaborate with internal stakeholders to achieve project objectives

Skills

• Bachelor's degree in Business, Marketing, Economics, Statistics, Data Analytics, or a related field
• Strong analytical aptitude and interest in working with data
• Proficiency in Excel (pivot tables, charts, basic formulas)
• Curiosity and willingness to learn syndicated data tools (e.g., Nielsen, Circana) and visualization platforms (e.g., Power BI)
• Strong organizational skills and attention to detail
• Clear written and verbal communication skills
• Ability to work independently while contributing effectively in a collaborative team environment
• Exposure to SQL, Python, Tableau, Power BI, or other analytical tools through coursework or internships
• Coursework or internship experience involving large datasets or data storytelling
• Familiarity with retail, CPG, or consumer insights concepts

Benefits

• Employee benefits program
• Bonus program

Company Overview

Company H1B Sponsorship