CRO Copywirter

CRO Copywriter

Primal Queen

Full-Time | Remote

About Primal Queen

Primal Queen is a fast-growing 9-figure women’s wellness brand built on education, trust, and performance-driven marketing.

We’re looking for a CRO Copywriter who understands that copy isn’t about sounding clever—it’s about driving measurable action.

This role is for someone who lives at the intersection of consumer psychology, direct response copy, conversion optimization, and data. You’ll own messaging across landing pages, funnels, advertorials, offers, and customer journeys—with every word tied directly to conversion performance.

What You’ll Own

Conversion Copywriting

Write and optimize:

Landing pages

Product pages

Advertorials

Upsell/downsell flows

Subscription funnels

Offer pages

Develop messaging frameworks tailored to awareness levels, objections, and customer psychology

Testing + Optimization

Build and execute structured A/B testing roadmaps

Create hypotheses based on user behavior, analytics, and market insights

Analyze test results and iterate messaging accordingly

Research + User Behavior Analysis

Analyze:

Heatmaps

Session recordings

Scroll depth

Funnel drop-offs

Survey responses

Conduct or support usability testing and customer interviews

Turn customer language into conversion-driven messaging

Cross-Functional Collaboration

Partner with:

CRO team

Designers

Media buyers

Product team

Growth team

Ensure copy aligns with UX, visual hierarchy, and overall funnel strategy

What We’re Looking For

4+ years in direct response copywriting, CRO copywriting, or growth marketing

Strong track record improving CVR, AOV, subscription conversion, or funnel performance

Deep understanding of:

Consumer psychology

Behavioral economics

Offer positioning

Objection handling

Hands-on experience with:

Hotjar

VWO

GA4

Microsoft Clarity

Other testing / analytics tools

Experience in supplements, wellness, beauty, or women’s health is strongly preferred

Bonus Points

Experience scaling 8–9 figure DTC brands

Experience with subscription products

Background in paid media creative or advertorial funnels

Understanding of TOF / MOF / BOF messaging

What Success Looks Like

Measurable lift in landing page conversion rates

Stronger AOV and subscription conversion

A clear and scalable testing roadmap

Messaging frameworks that improve customer trust and buying behavior