Demand Generation Manager

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Job Title
Demand Generation Manager
Location
Remote
Time Zone
US Time Zones (EST–PST)
Role Overview
We are seeking a results-driven Demand Generation Manager to own and scale multi-channel programs that drive qualified pipeline and revenue growth. This role will plan, execute, and optimize integrated campaigns across digital, content, email, events, and paid media, working closely with Marketing, Sales, and RevOps to ensure measurable impact. The ideal candidate is analytical, creative, and experienced in building repeatable demand engines for B2B audiences.
Key Responsibilities
Develop and execute integrated demand generation strategies aligned to revenue goals and target personas

Own end-to-end campaign planning, execution, and optimization across paid search, paid social, email, content syndication, webinars, and events

Partner with Content and Product Marketing to translate value propositions into high-performing campaigns

Collaborate with Sales and RevOps to define ICPs, manage lead lifecycle, and improve MQL-to-SQL conversion

Build and manage campaign calendars, budgets, and forecasts

Analyze performance using funnel metrics (CAC, CPL, MQL, SQL, pipeline, ROI) and deliver actionable insights

Run experimentation and A/B testing to continuously improve messaging, channels, and conversion rates

Manage external vendors and agencies as needed

Ensure data integrity and consistent attribution across systems

Required Qualifications
Experience with B2B demand generation or growth marketing experience, preferably in SaaS or technology companies

Proven track record of driving measurable pipeline and revenue through multi-channel demand programs

Strong hands-on experience with marketing automation and CRM platforms (e.g., HubSpot or Marketo with Salesforce)

Solid analytical skills with the ability to interpret data, build reports, and make data-driven decisions

Excellent project management and cross-functional collaboration skills

Non-negotiable: Prior experience working fully remote, fluency with remote collaboration tools (such as Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies. Candidates without this background will not be considered.

Preferred Qualifications
Experience scaling demand generation in high-growth or Series B+ environments

Familiarity with account-based marketing (ABM) strategies and tools

Experience managing paid media budgets and external agencies

Exposure to international demand generation campaigns

Advanced attribution modeling or RevOps partnership experience

Tools & Technology
Marketing Automation: HubSpot, Marketo, Pardot (or similar)

CRM: Salesforce

Paid Media & Analytics: Google Ads, LinkedIn Ads, Google Analytics, Looker/Tableau

Email & Experimentation: HubSpot, Marketo, Optimizely (or similar)

Collaboration & Project Management: Slack, Zoom, Google Workspace, Asana, Notion

Data & Attribution: Bizible, HubSpot Attribution, or comparable tools

We connect top talent with vetted employers, competitive pay, and real growth opportunities.