Digital Marketing Manager, Startup Programs

About the Role
Our client, a leading customer experience software company, runs a program that helps early stage startups scale through best-in-class support solutions, strategic partnerships, and community engagement. They are looking for a versatile, results-driven digital marketer to join on a part time contract. You will own demand and lead generation campaigns across paid media, webinars, and outbound channels, with a clear goal: drive qualified leads and grow program signups. The ideal candidate is adaptable, data-driven, and comfortable managing multiple channels independently in a fast-moving environment.

What You'll Do
Plan, promote, and execute demand and lead generation marketing plans to drive program acquisition through paid media, webinars, and web placements
Design and manage outbound lead generation campaigns across web, email, LinkedIn, social media, and paid advertising channels
Support additional digital marketing efforts, including content creation, email marketing, social media strategy, and campaign analysis
Craft clear, persuasive messaging tailored to distinct audience segments
Monitor campaign performance metrics and iterate to optimize results
Collaborate with sales, partnerships, and marketing teams to align on goals, lead quality, and follow-up strategies
Use marketing automation and CRM tools to manage campaigns and reporting

Qualifications

4+ years of relevant digital marketing experience
Strong understanding of startups and the startup ecosystem
Proven experience executing paid media, web, webinar, and other lead generating campaigns across channels such as LinkedIn, Reddit, and Product Hunt
Strong command of digital marketing channels including email marketing, social media outreach, paid ads, and content marketing
Proficiency with webinar platforms (Zoom, GoToWebinar, or similar) and marketing automation/CRM tools (Marketo, Salesforce)
Excellent communication skills with strong copywriting ability
Data-driven approach focused on tracking performance and optimizing campaigns
Proactive, self-motivated, organized, and comfortable working remotely with minimal supervision

Preferred Qualifications

Marketing copywriting expertise

Basic graphic design or video editing skills

Demonstrated success driving lead generation and increasing program signups

Experience with account based marketing campaigns on LinkedIn

Key Details

Start Date: June, 2026

Contract Duration: Through October 31, 2026. Possibility of extension

Schedule: Part-time, 16 hours per week (4hr/day, 4 days/week)

Location: Remote (US based)

Compensation: $65-$75/hr