Digital Media Creator
World Wrapps is seeking a Digital Media Creator to support their digital marketing efforts with a focus on social media management, content creation, influencer outreach, and email marketing. The role requires a creative individual who enjoys creating engaging digital content and is comfortable working both independently and as part of a team.
Responsibilities
- Actively manage and publish content across Instagram, TikTok, Facebook, and LinkedIn
- Plan and maintain a social media content calendar aligned with promotions and brand goals
- Monitor engagement, comments, and direct messages; respond or escalate as appropriate
- Track and report basic performance metrics including engagement, reach, and follower growth
- Identify, contact, and coordinate with local influencers and content creators to support brand awareness and promotional campaigns
- Create short-form photo and video content for social platforms (in-store, food, team, and promotional content)
- Capture content on-site at World Wrapps locations as needed
- Edit content using tools such as Canva, CapCut, Adobe Express, or native platform tools
- Brainstorm creative concepts aligned with campaigns, trends, promotions, and brand voice
- Ensure all content is on-brand and optimized for each platform
- Assist with building and executing email campaigns including promotions, announcements, and customer journey communications
- Support CRM segmentation and targeting strategies
- Help manage email calendars and campaign timelines
- Track and report email performance metrics such as open rates, click-through rates, and conversions
- Support ongoing CRM initiatives focused on customer retention and engagement
Skills
- 1+ year of hands-on experience actively creating and posting content on Instagram, TikTok, and/or other short-form platforms (professional, freelance, or personal brand experience acceptable)
- Demonstrated experience producing short-form social media content
- Experience using content creation and editing tools (e.g., Canva, CapCut, Adobe Express, or similar)
- Strong written communication skills and attention to detail
- Highly organized, dependable, and able to manage multiple projects simultaneously
- Creative mindset with an interest in food, hospitality, or lifestyle brands
- Ability to work independently while collaborating with a broader marketing team
- Must be at least 18 years of age
- Ability to communicate effectively in English
- Valid driver's license and reliable personal vehicle
- Experience with or familiarity using email marketing platforms and CRM tools
Benefits
- Performance bonus up to 10% of annual salary.
- Mileage reimbursement for work-related travel between locations and content capture, in accordance with company policy.
- Up to 80 hours of paid time off (PTO) annually.
- Medical, dental, vision, and life insurance - Employer contribution based on 100% for the employee and 50% for employee dependents on the company’s base health plan.
- Retirement savings plan.
Company Overview