Freelancer for Pest Control Advertizing

Location: Remote

Industry: Pest Control / Home Services

Type: Freelance / Contractor (ongoing work)

About Us

We are a well-established pest control company in New York City, serving residential and commercial clients for over 35 years. We have an excellent reputation, strong customer retention, and are looking to scale incoming leads through paid advertising.

What We’re Looking For

We are seeking an experienced Google Ads specialist who understands local service businesses and can generate high-quality phone calls and form leads — not just clicks.

This role is for a freelancer, not an agency.

Responsibilities

Set up, manage, and optimize Google Ads campaigns

Run and optimize local lead generation campaigns

Conduct keyword research focused on high-intent local searches

Write and test ad copy that converts

Optimize landing pages or recommend improvements

Ongoing bid management, A/B testing, and performance optimization

Track conversions (phone calls, forms, booked jobs)

Provide clear, easy-to-understand reporting (leads, cost per lead, ad spend, ROI)

Requirements

Proven experience running Google Ads for local service businesses

Experience with home services (pest control, HVAC, plumbing, roofing, etc.) is strongly preferred

Strong focus on lead quality, not just traffic

Ability to provide case studies or real performance results

Fluent English and clear communication

Honest, transparent, and results-driven

Nice to Have

Experience with NYC or large metropolitan markets

Familiarity with call tracking

Basic knowledge of local SEO (bonus, not required)

Compensation

Open to hourly or monthly management pricing

We are not looking for the cheapest option — we are looking for results

Long-term opportunity for the right freelancer

Mandatory Skills & Experience

1. Google Ads (Search) – Proven, Hands-On Experience

Minimum 3+ years managing Google Ads

Deep experience with Search campaigns (not just display or YouTube)

Strong understanding of:

Keyword match types

Negative keywords

Quality Score

Ad extensions

Bid strategies (manual, Max Conversions, tCPA)

2. Local Service / Lead Generation Experience

Must have managed ads for local service businesses

Proven ability to generate:

Phone calls

Form submissions

Booked jobs

Experience with service-area targeting, NOT e-commerce

3. Conversion Tracking & Call Tracking

Ability to properly set up and verify:

Call conversions

Form submissions

Call extensions / call-only ads

Experience using:

Google Tag

Google Analytics

Call tracking tools (Call Rail, similar)

If you can’t track calls, you can’t prove ROI.

4. Keyword Research for High-Intent Searches

Ability to identify buyer-intent keywords (not research traffic)

Experience eliminating wasted spend through:

Negative keywords

Search term analysis

IMPORTANT EXAMPLES

“exterminator near me”

“emergency pest control”

“commercial pest control NYC”

EMERGENCY RODENT SERVICES

24 HR PEST CONTROL

5. Ad Copywriting That Converts

Ability to write ads focused on:

Urgency

Trust

Local relevance

Experience A/B testing headlines and descriptions

Understanding of compliance (no misleading claims)

6. Ongoing Optimization & Budget Control

Regular campaign optimization (weekly minimum)

Ability to:

Reduce cost per lead

Improve lead quality

Control daily spend

Not “set it and forget it”

7. Reporting & Communication

Clear, simple reporting that shows:

Ad spend

Leads generated

Cost per lead

Call quality feedback

Ability to explain results in plain English

Responsive and reliable communication

Skills That Sound Good but Are NOT Mandatory

Facebook Ads

TikTok Ads

SEO

Website design

AI tools

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