Global Head of Product Marketing

David Kennedy Recruitment is working with a leading B2B solution provider who are looking to recruit a Global Head of Product Marketing.

Position: Global Head of Product Marketing
Location: Remote (FTE): Romania, Bulgaria, Gibraltar, Malta, Serbia, Latvia
Remote (SLA): Belgium, Ireland, Luxembourg, Netherlands, Denmark, Finland, Sweden, Estonia, Lithuania, Czechia, Hungary, Poland, Slovakia, Slovenia, Croatia, Cyprus, Greece
Employment type: Full-time

About the role.
We are looking for a strategic and forward-thinking Global Head of Product Marketing to lead the positioning, messaging, and go-to-market strategy across a diverse iGaming portfolio, including Slots, Live Casino, and Sportsbook. This is a senior leadership role suited to an expert who combines deep product knowledge, market insight, and commercial acumen to drive global growth and differentiation.

DUTIES AND RESPONSIBILITIES:
Define and lead the global product marketing strategy across all iGaming verticals, ensuring alignment with business objectives

Partner with Product, Commercial, and Brand teams to develop compelling messaging, positioning, and high-impact GTM campaigns across international markets

Act as the subject matter expert across all product lines, with a strong understanding of player behaviour, product mechanics, and underlying technology

Lead, mentor, and scale a high-performing global product marketing team

Design and implement a structured GTM framework to support new product launches and major updates

Leverage product analytics, customer insights, and market data to inform strategy and drive performance

Conduct competitive analysis to refine product positioning and support roadmap decisions

Ensure strong cross-functional alignment between Product, Marketing, and Operations teams globally.

REQUIREMENTS:
Fluent in English (C1), with strong proficiency in both written and spoken communication

10+ years of experience in Product Marketing, including at least 5 years in senior or global leadership roles within the iGaming industry

Proven track record of delivering successful marketing strategies across all 3 verticals Slots, Live Casino, and Sportsbook

Strong understanding of the full product lifecycle, including acquisition, retention, and monetization strategies

Experience launching and scaling products across multiple international markets

Data-driven approach with the ability to interpret metrics and optimise performance

Excellent communication, storytelling, and stakeholder management skills

Demonstrated leadership experience managing distributed, multicultural teams

Bachelor’s or Master’s degree in Marketing, Business, or Product Management (MBA preferred).

BENEFITS:
Opportunity to shape global product marketing strategy within a leading iGaming environment.

High-impact leadership role with exposure to international markets and senior stakeholders.

Collaborative, fast-paced environment focused on innovation and growth.

And many others!!!