Growth and Outreach Marketing Specialist
New West College is an emerging private career college committed to providing high-quality education and training to students in various fields. They are seeking a highly motivated Growth and Outreach Marketing Specialist to drive student recruitment and brand awareness through digital marketing, lead generation, and community outreach.
Responsibilities
- Create, publish, and manage engaging content across social media platforms to promote programs, events, and college initiatives
- Plan and execute lead generation activities across digital channels, including landing pages, forms, and follow-up campaigns
- Manage and optimize paid advertising campaigns across platforms such as Meta, Google, and other relevant channels
- Attend education fairs, open houses, community events, and outreach activities to represent the college and generate prospective student leads
- Track, analyze, and report on marketing performance, including lead volume, campaign results, and conversion trends
- Collaborate with admissions and academic teams to align marketing activities with enrollment goals
- Support other marketing initiatives such as email campaigns, website updates, promotional materials, and brand activities
- Maintain accurate records of leads, campaigns, and outreach efforts using CRM or other tracking tools
- Develop innovative solutions to help build brand awareness and achieve results
Skills
- Diploma or Bachelor's degree in marketing, communications, or a related field. Equivalent experience may be considered
- Minimum 1 – 2 years of proven experience with social media management, content creation, running paid advertising campaigns and lead generation
- Strong understanding of lead generation and digital marketing funnels
- Proficient in relevant marketing tools such as Canva, CRM, Meta Ads, Google Ads, Adobe Suite etc
- Ability to take initiative and suggest improvements where necessary
- Excellent verbal and written communication skills with the ability to work effectively with diverse stakeholders
- Strong interpersonal presence with the ability to actively engage all relevant stakeholders in a positive and approachable manner
- Demonstrated enthusiasm for building connections and fostering collaborative relationships in both one-on-one and group settings
- Comfortable initiating conversations, facilitating discussions, and presenting ideas with confidence to diverse audiences
- Relevant experience in the higher education sector, particularly at a Private Career College
- Experience working cross-functionally with admissions, academics and leadership
- Leadership experience obtained via either mentoring or managing junior staff
Benefits
- Comprehensive Benefits (Health, Dental, Vision, Professional Services & Employee and Family Assistance Program (EFAP))
- Five (5) Weeks Paid Time Off
- Performance Bonus Structure
- Limited Hybrid Work Schedule
- Professional Annual Dues Reimbursement
- On-Site Parking
- Professional Development and Growth Opportunities
Company Overview